Account Manager - Programmatic

Dentsu

Chennai, TN, India4w ago

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Key details

Location
Chennai, TN, India
Work style
Onsite
Level
Senior
Job type
Full-time
Experience
3–6 yrs
Function
Sales & Solutions
Focus area
other
Posted
4w ago

Skills

campaign management

About the role

The purpose of this role is to implement and execute Programmatic campaigns, Majorly using TTD & Dv360 platform for end to end campaign process in line with the agreed strategy, to maintain, develop and exceed client performance targets.

Job Description:

Key Responsibilities: 

  • Assist in the campaign setup, amendments, and creative check of programmatic advertising campaigns across various platforms. 

  • Help manage ad tags, troubleshoot discrepancies, and ensure proper tracking and measurement. 

  • Work closely with senior team members to meet client's objectives. 

  • Pull reports from multiple platforms, analyze and update them on campaign performance reports. 

Requirements – Must Have: 

  • 3 to 6 years of experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage. 

  • Understanding and knowledge of DSPs (e.g. TTD, DV360, Xandr, Google Ad Manager) and ad-serving platforms (e.g. CM360, Flashtalking). 

  • Demonstrates a willingness to learn and quickly become proficient in new technologies and platforms as required. 

  • Basic understanding of pixel and pixel management. 

  • Must be open to adapting and working on any Ad Tech tool including in-house DSPs related to Programmatic Advertising. 

Requirements – Good to Have: 

  • Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required. 

  • Experience in an analytical, results-oriented environment with external customer interaction. 

  • Attention to detail and a sense of accountability is required. 

 

 

Platform Experience: Must Have: 

  • 3 to 6 yrs. of experience working on these platforms like TTD as primary & DV360 for end-to-end campaign processes. 

Additional Information 

  • Works as a member of the team and cross-functional teams  

  • Ability to lead/own internal & vendor meetings and communication. 

  • Have an aptitude for basic mathematical concepts 

  • Possess excellent verbal and written communication skills 

  • Ability to prioritize tasks and meet all deadlines while producing quality. 

  • Ability to aggregate and communicate data to support recommendations 

  • Ability to follow through on assigned tasks with minimal supervision 

  • Passion and curiosity for media, brands & digital activation 

  • Flexible to work across different time zones/shifts (including night shift) 

    Location:

    DGS India - Chennai - Anna Nagar Tyche Towers

    Brand:

    Paragon

    Time Type:

    Full time

    Contract Type:

    Permanent

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