Ad Monetisation Analyst

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Ad Monetisation Analyst based in United Kingdom.

Join a global mobile gaming environment where data, creativity, and innovation drive the success of a diverse portfolio of games.
As an Ad Monetisation Analyst, you will own and optimize advertising monetisation strategies across multiple mobile titles.
You will support games throughout their lifecycle, from early prototype stages to full market launch.
Your focus will be on maximizing advertising revenue through effective mediation setups, optimized ad waterfalls, and continuous experimentation.
You will also explore new monetisation opportunities, test innovative approaches, and build strong relationships with external advertising partners.
Working closely with Product, Growth, QA, and User Acquisition teams, you will help shape monetisation decisions and improve performance across the portfolio.

Accountabilities

You will take ownership of advertising monetisation performance across a portfolio of mobile games, combining strategic planning, technical implementation, and data-driven optimization. Your responsibilities will include:

• Develop, implement, and manage ad monetisation strategies across multiple games to maximize advertising revenue.

• Build, configure, and optimize ad waterfalls and mediation setups throughout each game's lifecycle.

• Monitor monetisation performance and identify opportunities to improve revenue generation and advertising efficiency.

• Design and execute A/B tests and experiments to evaluate monetisation strategies and improve results.

• Generate and validate new ideas for advertising monetisation innovations.

• Make product-related monetisation decisions based on performance insights and business objectives.

• Lead the integration, testing, and rollout of new advertising and monetisation partners.

• Build and maintain strong relationships with external ad providers to negotiate favorable terms and support effective partnerships.

• Collaborate with Product, QA, and User Acquisition teams to share insights, improve workflows, and align monetisation initiatives.

• Support the development and scaling of monetisation strategies across the wider game portfolio.

Requirements

You are an analytical and autonomous professional with practical experience in mobile game advertising monetisation. You enjoy working with data, adapting to new technologies, and managing several initiatives in a dynamic environment. You should bring:

• Approximately 2 years of experience in advertising monetisation within the gaming industry.

• Hands-on experience with the MAX mediation platform.

• A solid understanding of mobile advertising monetisation and the ability to manage and optimize mediation setups.

• The ability to adapt quickly to new tools, dashboards, and analytical frameworks.

• Strong analytical thinking and a data-driven approach to identifying performance improvements.

• The ability to work independently, take ownership of projects, and manage multiple priorities simultaneously.

• Flexibility and resilience when working in a fast-changing environment.

• Strong collaboration and communication skills to work effectively with internal teams and external advertising partners.

Nice to have:

• Experience using Looker for analytics, performance monitoring, and reporting.

Benefits

• Remote work: Opportunity to work remotely from Europe.

• Global gaming environment: Collaborate with an international team working across multiple studios and a diverse portfolio of mobile games.

• Professional development: Gain exposure to different game lifecycle stages, advertising monetisation strategies, and industry-leading mediation practices.

• Cross-functional collaboration: Work closely with Product, QA, and User Acquisition specialists to influence monetisation decisions and business performance.

• Ownership and impact: Take responsibility for monetisation strategies and contribute directly to revenue growth across multiple games.