AI-Native Founding GTM Lead
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Skills
About the role
About the Role
As the first commercial hire at an early-stage B2B software company, you will lead go-to-market strategy and build the sales function from the ground up. The company provides an AI-powered regulatory compliance platform for manufacturers and retailers across Europe.
What You'll Do
Develop and own go-to-market and pricing strategy while building the sales organization.
Generate top-of-funnel demand through events, content marketing, and webinars.
Manage the full sales cycle, from lead qualification and introductory calls through deal closure.
Partner with product and engineering teams to transition customer engagements and share market insights that inform the product roadmap.
What We're Looking For
Three or more years of relevant experience, including experience in software or SaaS sales.
Experience owning the full B2B sales cycle and building or scaling a sales team, ideally from 1 to 10 people.
Experience generating demand through events, content marketing, or webinars.
A daily, practical approach to using AI tools in your work.
Comfort with Excel, PowerPoint, sales decks, and white papers.
B2B SaaS experience is relevant; LegalTech or RegTech background is a plus.
Fluency in German and English. Marketing or creative experience, such as video production, is a bonus.
Compensation & Benefits
Base salary: €95,000 to €105,000 annually. Visa sponsorship is not available.
Location
Hybrid, based in Munich, Germany, with four days per week on-site.