Analista de Marketing Pleno
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Skills
About the role
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Analista de Marketing Pleno based in Brazil.
We are looking for a creative, proactive, and results-oriented marketing professional to support integrated marketing initiatives across multiple business areas. In this role, you will plan and execute campaigns, develop engaging content, and strengthen brand positioning across digital channels. You will collaborate closely with product, sales, customer service, e-commerce, and external partners to transform business needs into effective marketing strategies. By monitoring campaign performance and customer behavior, you will identify opportunities to improve engagement, acquisition, conversion, and retention. You will also contribute to content planning, CRM initiatives, paid media campaigns, and the continuous improvement of the customer journey. This is an opportunity to work in a collaborative, diverse, and innovative environment where autonomy, creativity, and customer-centric thinking are highly valued.
Accountabilities
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Plan, execute, and monitor marketing initiatives aligned with brand positioning, business objectives, and customer needs.
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Translate requests from product, sales, customer service, and e-commerce teams into marketing plans, creative briefs, deliverables, and actionable campaigns.
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Coordinate marketing projects by organizing priorities, timelines, approvals, and deliverables with internal specialists, partner teams, and external suppliers.
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Develop and implement integrated campaigns focused on product launches, customer acquisition, engagement, relationship building, and retention.
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Plan and manage editorial calendars for social media and other brand communication channels, creating and adapting copy, scripts, video outlines, email content, website materials, and commercial assets.
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Support community engagement and audience relationship management by identifying interaction opportunities and directing customer inquiries to the appropriate teams.
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Review marketing materials to ensure accuracy, clarity, brand consistency, and alignment with the organization's tone of voice.
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Update digital content and support the development and optimization of websites, landing pages, forms, and other conversion-focused assets.
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Collaborate with CRM specialists on email marketing, WhatsApp campaigns, audience segmentation, and automated customer communications.
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Support paid media initiatives by preparing briefs, developing content, and monitoring campaign performance alongside specialized teams.
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Analyze the customer and lead journey to identify opportunities to improve communication, conversion rates, and the overall customer experience.
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Monitor marketing performance indicators, prepare reports, and translate campaign and channel data into actionable recommendations.
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Research market trends, competitors, and audience behavior to identify new opportunities for brand growth and differentiation.
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Develop marketing materials that help sales and customer service teams communicate product features, benefits, services, and competitive advantages.
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Support partnerships, influencer initiatives, events, and public relations activities as needed.
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Identify operational challenges, propose solutions, track outstanding tasks, and communicate risks or blockers proactively.
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Document decisions, processes, and lessons learned while keeping stakeholders informed of progress, pending actions, and next steps.
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Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field.
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Professional experience in marketing, particularly in campaign execution, content creation, and digital channel management.
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Knowledge of marketing planning, creative briefing, project coordination, and timeline