Ass. Manager, Media & Digital Marketing
New York City, NY, United StatesYesterday
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Key details
- Location
- New York City, NY, United States
- Work style
- Onsite
- Level
- Senior
- Job type
- Full-time
- Function
- Marketing & Communications
- Focus area
- other
- Posted
- Yesterday
Skills
a/b testingbenchmarkingbrand managementdata analysisdigital marketingmarket researchsocial media
About the role
Richemont, one of the world leaders in the luxury sector, has various Houses specializing in jewelry, watches and high-end accessories. Each Maison proudly embodies a tradition of style, quality and craftsmanship and Richemont strives to preserve the heritage and identity specific to each of them. At the same time, we are committed to innovating and designing new products in line with the values of our Houses, through a process of permanent creativity.
YOUR MISSION: Performs tasks building a social media site presence to increase product/brand awareness, drive traffic to product/brand social media pages, and encourage potential customers to join product/brand social networks. HOW WILL YOU MAKE AN IMPACT? - Build and enhance social media presence to increase product/brand awareness, drive traffic to social media pages, and encourage potential customers to join product/brand social networks. - Analyze best practices through competitive benchmarking, customer insights, A/B testing, feedback from cross-functional partners, and site feature/functionality enhancement to support digital channel management. - Prepare and contribute to various data and analytics reports. - Monitor performance of digital marketing campaigns through detailed analysis. - Perform customer and market research and analysis techniques to support customer and market research initiatives. - Implement differentiating customer experience initiatives, tools, and processes, including customer experience testing. - Provide support and advice to help others maximize the use of external communications systems. - Execute market research to identify innovative industry trends, disrupters, and new market spaces for emerging or new market opportunities. - Independently collate and analyze data using predetermined tools, methods, and formats to create standard insights. - Manage brand(s) by implementing brand plans and guidelines and measuring effectiveness. - Develop personal capabilities by participating in assessment and development planning activities, formal and informal training, and coaching. - Maintain external professional accreditation, where relevant, to improve performance and fulfill personal potential. - Stay updated on relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media. - Possess a Short-Cycle Tertiary Education. - Demonstrate sound experience and understanding of straightforward procedures or systems. - Have basic experience in coordinating the work of others. HOW WILL YOU EXPERIENCE SUCCESS WITH US? Short-Cycle Tertiary Education Sound experience and understanding of straightforward procedures or systems.#Richemont #WeCraftTheFuture