Assistant Manager - Sales & Business Development
Cuddalore, TN, India3h ago
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Skills
About the role
CNG Business Development & Operations :
• Plan and execute new CNG stations (DODO/COLO) establishment targets in the GA
• Identify high-potential locations based on traffic/demand mapping
• Drive CNG sales growth through marketing schemes (fleet conversion, OEM tie-ups, incentives)
• Improve station throughput, uptime, and productivity
Industrial Segment :
• Oversee contract management of existing customers (pricing, renewals, commitments)
• Target new industrial customers via cluster mapping and fuel-switch opportunities
• Identify low-hanging fruits (underutilized loads, partial conversions)
• Drive strategic volume enhancement initiatives
Commercial Segment :
• Manage existing commercial client base (hotels, hospitals, institutions)
• Target new customer acquisition in high-density zones
• Identify quick-win/low-hanging opportunities
• Execute fuel conversion strategies
Domestic (PNG) Segment :
• Drive household connections via builder & RWA engagement
• Develop channel network: DMA (Direct Marketing Agencies) & FSO (Field Sales Officers)
• Execute awareness campaigns and conversion drives
GA Strategy & Expansion :
• Conduct GA surveys for demand assessment (industrial, transport, residential clusters)
• Develop micro-market strategies for each segment
Stakeholder Management:
• Liaise with government bodies, local authorities, municipal corporations
• Support approvals for stations, RoW, and infrastructure development
Leadership & Team Management:
Provide leadership to the BD, Sales, and Marketing teams
Drive execution through delegation, monitoring, and performance reviews
Build high-performance culture and capability development
Cross-Functional Coordination:
• Coordinate with Projects, Operations, and Pricing teams for execution alignment.
Monitoring & Reporting:
• Track segment-wise performance (CNG, Industrial, Commercial, Domestic)
• Monitor station commissioning, customer addition, and volume targets .
Education Qualification:
Bachelor's degree in Engineering (B.E.) in any field, with MBA / PGDM (Preferred)
Work Experience:
15+ years of experience in Sales & Marketing leadership roles
Experience in managing geographically distributed businesses
Strong exposure to B2B sales, branding, and marketing
CGD industry experience preferred
Preferred Industry:
Experience in the City Gas Distribution (CGD) sector and related industries such as energy, utilities, or infrastructure is highly preferred.