Assistant Store Manager

Position: Assistant Store Manager (40 hours per week)

Location: Samsonite, Designer Outlet Ashford, Unit 11 Kimberley Way, Ashford, TN24 0SD

Availability: October 2026

Job Purpose

As an Assistant Store Manager at Samsonite, you support the Store Manager in driving operational excellence, team performance, and customer satisfaction. You play a key role in leading by example, creating a positive and inclusive work environment, and ensuring that Samsonite standards are consistently achieved. With a hands-on approach and a strong sense of accountability, you help guide the team toward achieving sales targets, delivering exceptional service, and maintaining a well-organized and visually appealing store. Your adaptability, leadership, and collaborative spirit make you a vital contributor to the store’s success and a role model to your team.

The Assistant Store Manager position includes but is not limited to the following major accountabilities:

Customer Service

• Applies the Smiles selling standards with each customer.
• Apply every step of selling processes proposed by the Training Manager, maximizing every customer opportunity.
• Uses up-to-date technical product knowledge to generate sales, uses the company resources such as Quest to find information that would help with their customer service.

• Actively builds customer loyalty.

• Provides outstanding and inspiring service delights beyond customers’ expectations by going the extra mile.

• Reflects the values of the brand and demonstrates passion for the brand.

Store Performance & Analysis

• Has awareness of every communication and instruction sent to the store.
• Is aware of the store budget and targets and has a good understanding of KPI’s.
• Reports any information that can contribute to the success of the store.

Stock Management

• Assists in managing stock.

• Ensures correct pricing of products displayed on the shop floor.

• Minimize losses to achieve the company shrinkage target below 0.5%.

• Assists in inputting and planning all stock movement and coordinates with the central retail team.

Human Resources Management

• Assists in attracting and recruiting high caliber and talented staff.

• Assists in developing team spirit.

• Assists in training, coaching, motivating, developing and retaining staff.

• Assists in scheduling staff efficiently in compliance with the payroll budget using skills and specialties most appropriately in the best interest of the store.

• Complete the relevant forms in the event of Staff lateness and while the manager is off.

• Perform return to work interviews