Associate Brand Manager

Position Summary:

The Associate Brand Manager (ABM) plays a critical role in driving brand strategy, portfolio expansion, and profitable growth within the Grooming Business Unit. Working closely with the Senior Brand Manager, the ABM leads key business analytics, commercial optimization, artwork execution, and 360-degree marketing activations. This position requires strong cross-functional leadership, analytical rigor, and creative problem-solving to translate consumer and market insights into actionable business strategies. This is a rare opportunity to work on a young brand in its growth phase and put your mark in its growth journey.

Key Accountabilities:

1. Strategic Business Management & Portfolio Analysis

1. • Portfolio & SKU Optimization: Lead ongoing portfolio analysis and perform SKU rationalization recommendations to maximize profitability and streamline the product lineup.
   • Opportunity Assessment & Size of Prize: Identify and quantify ongoing business opportunities by developing clear "size of prize" assumptions and financial models.
   • Commercial Strategy Collaboration: Partner with Sales and Finance to bring forward strategic, volume- and profit-driving growth opportunities.
   • Add/Deletes Execution: Manage product additions and deletions in close coordination with Customer Operations to ensure smooth inventory transitions and minimal write-offs.

1. Annual Business Planning

1. • Strategic & Business Planning: Support the annual strategic and business planning processes by assessing the market, evaluating past program performance, and identifying key goals and objectives.
   • Budget & P&L Stewardship: Oversee the A&P budget, tracking spend versus plan to ensure accurate P&L accounting and financial alignment.

1. Brand Activation & Consumer Marketing

1. • 360 Marketing Execution: Execute integrated, consumer-facing marketing campaigns across digital video, paid social, influencer, and retail media touchpoints.
   • Insights & Performance Analytics: Synthesize syndicated data (Nielsen, Circana) and market research to evaluate campaign ROI, monitor competitive dynamics, and deliver actionable growth recommendations.
   • Consumer & Brand Stewardship: Champion the target consumer and brand visual identity throughout the organization while delivering compelling selling stories, toolkits, and innovation plans.

1. Commercial Execution & Operational Excellence

1. • Artwork Management: Lead end-to-end artwork process management, testing, and approval workflows across cross-functional teams and external agency partners.
   • Merchandising & Displays: Oversee the development and delivery of impactful in-store displays and merchandising structures to drive retail execution.

1. Consumer Incentives & Promotions: Design and execute consumer incentive programs, promotional tactics, and activation offers to drive trial and brand loyalty.

Champions and represents EPC’s core values: People First, Moving Forward, Own It Together, Listen Up Speak Up

Required Education, Skills and Experience

• • Bachelor’s degree with a concentration in Business or Marketing related discipline
  • A minimum of 3 years’ CPG experience having directly supported a brand in a global or commercial organization with strong analytical responsibilities

Desirable Education, Skills and Experience

• • Strong market awareness and familiarity with latest marketing trends and best practices
  • Ability to conduct competitive analysis that identifies competitor strategies, strengths and weaknesses
  • Self-motivated and goal-oriented; possess inherent initiative, curiosity, and creative problem solving skills
  • Ability to recognize opportunities for improvements and proactively offer ideas for how to improve
  • Strong interpersonal skills; ability to work in a highly collaborative environment and build trust with team members and various key stakeholders
  • Excellent organizational skills; ability to prioritize and manage multiple projects autonomously in a challenging, fast-paced environment while consistently meeting time sensitive deadlines
  • Detail-oriented with strong analytical and strategic thinking skills
  • Strong communication skills, both written and verbal, ability to articulate in a clear and concise manner across various levels of the organization
  • Ability to influence without direct authority
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
  • Willingness to perform other duties and special projects as needed/requested
  • Experience with syndicated data (Circana, Neilson, IRI, etc.) and/or other data sources (Mintel, Euromonitor, etc.)

Working Relationships

Key relationships internally will include working with other brand commercial and global marketing colleagues and cross-functional team members including Sales, Category Development, R&D, Operations, and Finance.  External engagement will include advertising agencies and market research partners.

Work Environment

Some travel is required