Associate Creative Director Consumer Products

The Creative Squad Lead, Consumer Banking, reports into the Executive Creative Director and is responsible for leading a team of creatives and delivering integrated marketing and communications that drive awareness, consideration, acquisition, engagement, and retention across Citizens checking and deposit products.

This role combines strategic creative leadership with an understanding of consumer banking, performance marketing, and product storytelling in a regulated industry. The ideal candidate can turn complex product features into clear creative content that motivates customers while protecting brand integrity.

They will partner closely with Checking & Deposits marketing, product, strategy, media, analytics, compliance, channel, and production teams to create distinctive, effective work across the customer journey.

Emphasis on copy writing, concepting, and content creation leadership over visual communication.

Key Responsibilities

Creative Leadership & Project Oversight

• Participate in the development, review, and approval of creative briefs, ensuring alignment with business objectives, product strategies, audience insights, channel roles, and measurable outcomes.

• Lead creative development across integrated acquisition campaigns, product launches, promotional offers, customer onboarding, lifecycle communications, cross-sell initiatives, and always-on marketing.

• Guide teams in translating checking and deposit propositions into simple, differentiated, customer-centered stories that make the value clear and the next step compelling.

• Balance brand-building ambition with direct-response discipline, ensuring the work is both distinctive and designed to perform.