Associate, Digital Activation - Travel

Agency:

Omd

Job Function:

Media

Job Subfunction:

Performance Media

Job Description:

Overview:

 

As the Associate Digital Activation, you’ll support well-known travel and tourism brands, assisting in the planning, execution, and optimization of digital media campaigns across paid social, search, programmatic, and other digital channels. It's an opportunity to gain hands-on experience managing campaigns, analyzing performance, and contributing to integrated media strategies.

 

What you’ll Do:

Performs routine assignments using existing procedures within a job discipline to solve routine or standard problems and generally receive instruction, guidance and direction from more experienced colleagues or supervisors. The position may require a degree, formal education, or relevant prior work experience.

Drives measurable business outcomes by amplifying online presence and optimizing performance across digital channels, including Search (paid and organic), Social, Programmatic, Addressable media, and E‑commerce platforms. Develops and executes data‑driven strategies to improve visibility, engagement, conversion, and return on investment through targeted, personalized, and automated media delivery.

Leverages performance data, audience signals, and real‑time insights to optimize media activations, including programmatic buying, bidding strategies, targeting, and budget allocation. Navigates dynamic digital ecosystems to refine search and activation strategies, ensure efficient use of media spend, and continuously improve outcomes across the full performance funnel.

 

Responsibilities

• Gauge media performance to confirm original objectives and strategies were met
• Work with Internal Research teams to make sure that all elements of success are being utilized (aka Brand Tracking)
• Monitor media performance to ensure original objectives and strategies are being met and optimize throughout the course of the campaign
• Maintain budget control, develop media schedules, and monitor buys/schedules - Update Supervisor and client team on status of all ongoing client projects - Direct client communications is required
• Utilize 3rd party research tools to identify desired target audience’s media channels
• Handle any client requests (i.e., plan changes, budget changes, provide marketplace information)  

 

What you’ll need:

• Bachelor’s degree, preferably with a concentration in Advertising, Marketing, Communications or related field
• Knowledge of the principles of advertising, marketing, and media
• Proficiency with Office Suite
• Proficiency with media tools (i.e., MRI, Mendelsohn AdRelevance, ComScore, Adviews, etc.)
• Excellent written and oral communication skills

 #LI-NR1

$45,000 

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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For US Job Seekers:

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