Associate Manager, Brand Marketing

JOB DESCRIPTION

When you work at Trex, you’re helping to grow and enhance a true original. You join a company that boldly launched an entire industry… and still leads the way.

As Associate Brand Manager, you’ll help shape how homeowners, builders, and contractors experience the #1 brand in composite decking. This role is for a marketer who thinks like an owner, moves fast, and knows how to turn insight into impact. You’ll support the strategy and execution behind a portfolio of Trex products, partnering closely with teams across the business to drive growth, strengthen brand leadership, and deliver meaningful consumer experiences. From innovation to in-market execution, you’ll play a hands-on role in bringing products and stories to life that set the standard for performance, design, and sustainability.

RESPONSIBILITIES

• Put safety first – Always!
• Lead and foster our “people first” culture.
• Brand & Business Leadership
  • Support the execution of brand strategies that drive growth, margin, and brand equity in both U.S. and international businesses.
  • Lead projects from idea to execution, keeping teams aligned on timelines, deliverables, and outcomes.
  • Drive alignment across Sales, Product, Digital, Retail, Media, Creative, and agency partners.
  • Ensure consistent, high-quality brand execution across channels and touchpoints.
• Consumer & Market Insights
  • Champion the voice of the consumer, ensuring insights shape product decisions, marketing priorities, and brand strategy.
  • Track category trends, competitive activity, and promotions to inform recommendations and planning.
• Brand Management Acumen
  • Apply an understanding of modern brand building in a performance-driven, product-led business.
  • Apply working knowledge of P&L fundamentals and how marketing decisions impact financial outcomes.
  • Support media strategy, creative development, and campaign execution.
• Collaboration & Influence
  • Tell compelling stories about consumers, the marketplace, and the business to leadership.
  • Ensure partners deliver high-quality, on-brand work aligned with timelines and business goals.
  • Serve as the subject-matter expert and primary point of contact for brand tactics across retail, creative, product, digital, channel, media, PR, sales, and international teams.
• Additional Responsibilities
  • Develop marketing materials and communications; create content for digital and print platforms.
  • Coordinate marketing campaigns, promotional activities, trade shows, events, and customer-facing activities.
  • Conduct market research and competitive analysis; track and analyze marketing performance metrics.
  • Manage website and social media content; support branding and customer engagement initiatives.
  • Perform other duties as assigned.

DIRECT REPORTS

This position has no direct reports.

TRAVEL REQUIREMENTS

Must be able to travel to trade shows, events, and customer-facing activities as needed.

JOB LOCATION

Winchester, VA, United States

POSITION TYPE

Full-Time/Regular

EXPERIENCE

We are looking for candidates with a bachelor’s degree in Marketing or a related field and 3–5 years of brand management experience.

• Required Skills & Experience
  • Bachelor’s degree in Marketing or a related field.
  • 3–5 years of experience in brand management.
  • Proven ability to communicate clearly and influence across functions.
  • Strong analytical skills and ability to translate data into actionable insights.
  • Demonstrated project management and organizational skills.
  • Owner’s mindset, bias for action, and ability to balance competing priorities.
  • Ability to navigate ambiguity, adapt quickly, and make progress in a fast-moving environment.
  • Ability to write structured agency briefs covering objectives, target audiences, messaging, deliverables, and success metrics.
• Preferred Skills & Experience
  • Master of Business Administration (MBA).

At Trex, we believe in persevering even when there’s no road map, embracing groundbreaking as a way of life. We encourage multiple perspectives and welcome diverse people who problem-solve, adapt, and innovate – always with a firm foundation in safety and integrity.

SALARY

Base Salary Range: $94,000-$115,000 annually

The salary range provided serves as a general guideline for potential compensation for this position. It reflects the base salary and does not account for other benefits or additional compensation opportunities that may apply. This role is also eligible for further compensation through an applicable bonus, in addition to the base salary.

At Trex, individual base salaries are determined based on various factors, including relevant skills, qualifications, experience, and geographic location. We are committed to maintaining pay equity and consider the internal equity of our existing team members when finalizing compensation offers. In addition to competitive pay, Trex offers a comprehensive benefits package, which is detailed below.

BENEFITS & PERKS

We believe that real effort should be rewarded. We take care of you as part of our Trex family so you can take care of yours. Here are some of the perks beyond the paycheck:

• Time Off: We’ll give you paid holidays and paid vacation.
• Health, Dental, and Vision Insurance: Choose from a variety of options. We’ll cover a generous share of the cost. Plus, you can earn lower rates through our wellness program.
• 401(k) With Company Match: Save for your retirement and we’ll match it dollar for dollar.
• Tuition Reimbursement: We’re all about lifting each other to the next level. When you’re ready to get the degree, we’ll pick up part of the tab.
• Training and Education: We offer dozens of options to boost your performance – both online and on-site nearby.
• Stock Purchase Program: Invest in Trex at a discounted price.
• Employee Discount Program: When you make the World’s No. 1 Decking Brand, you’ll probably want to enjoy the finished product yourself. We’ll give you a discount.

WHO WE ARE

Over 30 years ago, our founders created the world’s first high-performance, low-maintenance composite decking and outdoor living products. That entrepreneurial spirit still drives us today as we continue to redefine our industry and lead the way for what’s next in outdoor living. Today, Trex is the world’s #1 brand of sustainability-made, wood-alternative decking, and deck railing – all proudly manufactured in the USA. As a publicly traded company [NYSE: TREX], we take pride in being the largest recycler of plastic film in the country as well as caring for the communities and the planet where we live. We nurture meaningful connections, from local engagement and investment to eco-friendly products and sustainable manufacturing processes.

Everything we do is grounded in our values and guided by our beliefs. We are looking for candidates who embody our core values:

• Innovate with Purpose
• Obsess over the Customer
• Own the Outcome
• Operate with Excellence
• Win Together

At Trex, you’ll become part of a diverse yet unified team that sustains the trailblazing spirit and strengths that made Trex the industry leader – learning, adapting, solving and succeeding.

We welcome new ideas and fresh perspectives, and we encourage you to bring your best to help us shape the future of Trex.

CAREER ADVANCEMENT

At Trex, you can take pride in craftsmanship. There’s an art and a science to what we do, and we never stop working to refine and improve. That means no matter how long you’ve been with Trex, you have ongoing opportunities to grow your expertise – enhancing your career, your team and our shared efforts. You will help shape our future.

EEO

Trex is proud to be an Equal Opportunity Employer. We are committed to creating a diverse and inclusive environment for all employees and do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. All qualified applicants will receive consideration for employment without regard to these or any other characteristics protected by law.

E-VERIFY

Trex participates in E-Verify to confirm the employment eligibility of all newly hired employees. E-Verify is a web-based system operated by the Department of Homeland Security (DHS) and the Social Security Administration (SSA) that allows employers to electronically verify the employment eligibility of their employees. For more information, please visit www.dhs.gov/E-Verify.