Associate Manager, Global Marketing Communications

Job Description

JOB RESPONSIBILITIES

• Research & present consumer, industry, media, retail, and international marketing trends to ensure category leadership
• Support the development of Global marketing and communication plans for key product categories to increase global market share
• Partner with Marketing Analytics team to maintain Marketing Communications KPI dashboard, utilizing insights to make strategic recommendations to markets
• Manage Global Marketing Communications messaging calendar
• Develop campaign briefs in partnership with Director, Global Marketing Communications + Marketing Strategy Team that distil product communication strategy and 360 go to market prioritization for efficient ROI driving campaigns.
• Own development of Campaign Asset Checklist, partnering with cross functional + market stakeholders to ensure alignment to creative brief
• Partner closely with Product Innovation + Creative teams to incorporate lower-level product messaging and claims throughout key campaign touchpoints
• Support the creation of North America channel creative briefs on a quarterly basis
• Partner with Social Media Coordinator to manage execution of Organic Social Media brief and day to day communication with Global Creative team
• Support targeted Test + Learn programs, capturing clear KPI’s to measure program success against objectives
• Support Director, Marketing Communications + SVP, Global Marketing with Adhoc requests and strategic recommendations

What you will learn in the first 6 months:

• Build a strong understanding of Fresh’s global marketing communications strategy, key product categories, priority markets, and cross-functional ways of working.
• Learn to develop campaign briefs, messaging calendars, and asset checklists that translate product strategy into clear, integrated go-to-market plans.
• Become proficient in using consumer, market, and campaign performance insights to identify opportunities and support recommendations for global and local teams.

What you will achieve in 12 months:

• Independently lead key components of global and localized marketing communications campaigns from briefing through execution, ensuring strategic alignment and timely delivery.
• Serve as a trusted cross-functional partner to Global, North America, Creative, Product Innovation, Social Media, Analytics, and international market teams.
• Use KPI results and test-and-learn findings to deliver actionable recommendations that improve campaign effectiveness, consistency, and return on investment.

Qualifications

PROFILE

 

You have

• 3-5+ Years of Experience in digital marketing, brand marketing, or strategy at a brand or agency
• Knowledge of global beauty industry and landscape
• Strong knowledge of social media, influencer, and media landscape
• Experience with retail, instore marketing
• Strong analytical skills with the ability to translate data and insights into actionable marketing strategies
• Experience working with commercial teams
• Clear, confident, and compelling communication (both verbal and written skills)
• Creative self-starter with can-do positive attitude and a roll-up-your-sleeves approach
• Ability to anticipate obstacles and quickly generate alternate solutions or ideas
• Proven ability to build relationships and work effectively in a highly cross-functional team
• Excellent organizational and project management skills, with the ability to manage multiple priorities in a fast-paced, collaborative environment
• Self-motivated and proactive, with the ability to work independently, drive initiatives forward, and consistently meet deadlines
• You are Proficient in Microsoft Suite (i.e. Excel, PowerBI, AutoCAD etc.)
• Bachelor’s Degree in Marketing, Business or equivalent

Physical Requirements:

• Must be able to remain in a stationary position on average of 7.5 hours/day.
• Light to moderate lifting may be required.
• While performing the duties of this job, the employee may be regularly required to stand, sit, reach, stoop, kneel, and operate a computer, telephone, and keyboard.

Additional Information

WHAT WE OFFER YOU

Training & Development and Culture

• Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development
• Opportunities for networking and building relationships with LVMH Community and Network
• Opportunities to join internal communities: DEIB Council, Sustainability Champions, LVMH Employee Resource Groups

Mental Health Support

• Free professional consultation, referrals and counseling through the Employee Assistance Program (EAP)
• Free 24/7 confidential mental health support

Paid Time Off and Flexibility

• Flexible paid time off policy inclusive of Summer Fridays

Fertility and Family Planning

• Fertility Services, Maternity and Newborn Support, Adoption and Surrogacy Assistance, including cryopreservation when part of fertility treatment
• Paid Parental Leave (Inclusive of Maternity, Paternity, Adoption, Surrogacy) at eligibility
• Travel & lodging for those who can’t access care
• Back-up dependent Care and Tutoring

Fresh and LVMH ‘Perks’ and Discounts

• Fresh In-Store Discounts and Gratis
• LVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits, Watches and Jewelry, Perfumes and Cosmetics, Fashion and Leather Goods, etc.
• Pre-Tax Commuter Benefits through Wage Works
• Additional Health Club Discounts, Sporting/Entertainment Ticket Discounts, Insurance Discounts (Pet, renters, home)

Health Care

• Medical, dental and vision

Retirement and Additional Benefits

• 401k with Company Match + Additional Employer Contribution at eligibility

Fresh provides equal employment opportunities to all employees and applicants without regard to race, color, religion, religious creed, national origin, ancestry, citizenship, sex, gender (including gender identity and expression), pregnancy, age, sexual orientation, physical or mental disability, medical condition, genetic information, sexual orientation, marital status, familial status, veteran status, or any other legally protected status under applicable federal, state or local laws. We are committed to fostering a professional work environment free from discrimination and harassment, including discrimination and harassment based on all protected categories.

The salary range for this role is $80,000- $105,000 USD.

This role is based in New York, NY 

All your information will be kept confidential according to EEO guidelines.

Company Description

fresh is a global skincare brand within the LVMH Group, headquartered in New York City. We emphasize the look, feel, and scent in every product, transforming skincare into an elevated, sensual experience. Our collection of skincare, lip care, body care, and fragrances are available in 16 countries, across our fresh boutiques and digital channels, specialty and department stores, and more. 

We are an organization of curious creators who embrace innovation, optimism, and always keep our customers at the forefront. With a pioneering spirit, we are empowered to challenge the status quo and use our authentic voice to do the right thing for our people, our brand, and the environment.

Here at fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.

MAIN JOB OBJECTIVE

The Associate Manager, Global Marketing Communications will support the growth of Fresh market share worldwide by helping develop and execute global and localized marketing campaign plans. They will report to and partner closely with the Director, Global Marketing Communications to build the Global Go-To-Market Strategy for all categories across the business. This person will work with global and international partners to help bring marketing activations to life, supporting the balance between long term strategic thinking and short-term tactical execution across media plans, content strategy, and retail activations.