Associate Marketing Manager - Non-Alc

Cheers to creating an incredible tomorrow!   

At Molson Coors, we tackle big challenges and defy the status quo.  With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we’re on the path to transforming the beverage industry.  That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward.  

We seek, value and respect everyone’s unique perspectives and experiences knowing that we are stronger together.  We collaborate as a team and celebrate each other’s successes.  

Here’s to crafting careers and creating new legacies.  

Crafted Highlights:     

This Associate Marketing Manager role is on the Non-Alc Shopper Marketing Team, part of the MCBC Non-Alc (Beyond Beer) Marketing Activation team. It covers brands like Fever-Tree, Naked Life, ZOA, and Henry Weinhard’s Soda. The role is accountable for leading the development, communication, and evaluation of brand-specific programming and channel-specific solutions. These solutions must be rooted in brand, consumer, and channel insights and should be easy to execute for our sales, distributors, and retail partners. Importantly, these solutions must drive value and sales for our customers, our distributors, and our company. 

What You’ll Be Brewing: 

• Partner with Brand, Field, Customer, Sales, and other cross-functional teams to develop shopper programs that align with brand priorities and are grounded in shopper insights. Drive these initiatives forward in line with commercial calendar timelines, ensuring on-time delivery and strong retail execution. 

• Manage relationships with external agency partners, leading projects from concept to execution through effective, concise, and constructive creative direction and feedback. 

• Partner with the MCBC Americas Studio and Procurement teams to ensure shopper solutions are developed, produced, and available on schedule to support key commercial and retail initiatives. 

• Develop engaging sell stories rooted in shopper insights to support the shopper programs and retail solutions, driving customer sell-in and effective in-market execution. 

• Responsible for analyzing and presenting business results for the programs and assigned brands (e.g., volume, share and distribution) and ensure these results are used to inform future strategic decisions. 

• Actively support NA Customer and Field Marketing efforts to drive this business forward.  Inclusive of travel to support on-site activation of tentpole events, trade shows, market blitzes and more. 

Key Ingredients:   

• Experience in marketing/sales with high-profile CPG brands, including management of channel/retail programs 

• Bachelor's degree preferred but not required, or 1-3 years of industry experience 

• Experience managing complex projects quickly and adeptly with understanding of the business priorities 

• Demonstrated success in managing the creative process with agency partners and integrating insight from Brand along with value chain stakeholders in Sales and Local Marketing 

• Ability to conduct financial and business analysis and retrieving and analyzing data 

•  Can build relationships and collaborate to get to the desired outcome 

• Accountability for results – acting with integrity and honoring commitments 

• Interest in getting well-rounded experience working across multiple facets of Shopper, Customer, Field and Partner marketing 

• Proactive in approach and exhibits a desire to learn every day 

• While primarily focused on Shopper marketing, AMMs in this role will gain a uniquely well-rounded experience across Customer, Field, Partner marketing as well- incl. collaboration with their Brand marketing counterparts.  Ideal candidates should be self-starters and have an appetite to learn every day- always looking for ways to provide value to the Non-Alc organization. 

Beverage Bonuses:    

• Flexible work programs that support work-life balance including a hybrid work model of 4 days in the office (Monday through Thursday in office) 

• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities   

• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are  

• Engagement with a variety of Employee Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization  

• Ability to grow and develop your career centered around our First Choice Learning opportunities