Audience & Insight Analyst

About Infillion 

Infillion is one advertising platform that plans, buys, and measures media, and connects it to what people do in the real world. Our technology brings together media execution, location intelligence, and purchase data in a single system, so brands and agencies can understand the full path from ad exposure to store visits and purchases. 

Built by combining leading technologies, including MediaMath, Foursquare, and Catalina, Infillion brings together data, demand, supply, and creative on one platform. We help advertisers understand their audiences, reach the right consumers, and measure the real-world impact of their advertising. 

Founder-led and employee-owned, Infillion brings together people across data, product, engineering, and advertising to build what's next in the industry. Everyone has a stake in what we're building. 

If you want to work where media, the physical world, data, and AI meet, we want to talk. Learn more at www.infillion.com. 

About the Job 

As an Audience Insights Analyst at Infillion, you will be a hands-on operator at the intersection of audience planning, consumer research, data analysis, and AI-enabled tools. You will help turn client briefs and complex audience data into practical recommendations, clear insights, and client-ready deliverables. 

A significant part of this role is day-to-day audience planning in partnership with Audience leadership. You will use Infillion's audience data, planning tools, and AI-enabled workflows to respond to briefs and RFPs, evaluate audience options, develop recommendations, and create client-ready outputs while applying sound judgment and QA. 

You will also execute proactive audience research and insight initiatives based on the GTM roadmap and priorities established by Audience leadership. That includes conducting the analysis, building the story, and developing polished packages that Sales and client-facing teams can use in market. 

This role is ideal for someone who combines marketing judgment with quantitative thinking and technical fluency. You do not need to be a software engineer, but you should be comfortable working in technical environments, learning new tools quickly, using SQL and AI effectively, troubleshooting problems, and creating structure when the answer is not obvious. 

What You'll Be Doing 

Audience Planning & AI-Enabled Execution 

• In partnership with Audience leadership, handle day-to-day audience planning requests from Sales, Strategy, Client Success, and other commercial teams. 

• Translate client briefs, RFPs, and campaign objectives into practical audience recommendations, including audience selection, rationale, sizing, data-source selection, and activation considerations. 

• Operate Infillion's audience planning, research, and AI-enabled tools to accelerate research, audience recommendations, analysis, and deliverable development. 

• Use AI to generate starting points, research paths, audience plans, and draft outputs, then apply human judgment to validate, refine, and QA the work before it is shared. 

• Maintain strong working knowledge of Infillion's audience capabilities, datasets, partners, activation options, pricing considerations, and common limitations so recommendations are feasible and commercially appropriate. 

• Resolve routine planning questions independently and escalate novel, sensitive, high-value, or strategically significant requests when appropriate. 

• Identify opportunities to improve prompts, templates, workflows, and AI-assisted processes so recurring audience-planning work becomes faster and more scalable. 

Technical Analysis & Audience Research 

• Query, organize, and analyze audience and research data using Excel and SQL; use Python, R, or similar tools when helpful. 

• Analyze first-party survey data, purchase data, location intelligence, media behavior, and other audience datasets to identify meaningful consumer patterns and differentiators. 

• Conduct audience sizing, segmentation, comparative analyses, and other quantitative work that supports audience recommendations and sales narratives. 

• Troubleshoot data or workflow issues, investigate unexpected results, and document assumptions, methodology, and limitations clearly. 

• Build repeatable analyses, templates, or lightweight automated workflows that improve the consistency and efficiency of recurring research tasks. 

• QA analytical outputs carefully and ensure findings are accurate, reproducible, and supported by the underlying data. 

Proactive Audience Insights & GTM Execution 

• Execute proactive audience research and insight initiatives based on GTM priorities established by Audience leadership. 

• Develop the analysis, charts, narrative, and supporting materials for seasonal, vertical, category, and client-specific audience insight packages. 

• Maintain and refresh existing packages as new data, trends, products, or market needs emerge. 

• Proactively identify notable findings, useful research angles, and potential audience opportunities, and bring recommendations to Audience leadership for consideration. 

• Help turn strategic concepts into repeatable, scalable resources that commercial teams can easily use.