B2B Growth Marketing Lead

About the Role

Build and lead B2B growth marketing for an early-stage AI company serving education and other content-focused sectors. You will work with product, performance, brand, and content partners, reporting to the Head of Growth and helping turn strong market demand into qualified pipeline.

What You'll Do

• Define the ideal customer profile, qualification criteria, lead scoring, and sales handoff process.

• Generate demand through paid marketing, SEO, content, events, and outbound support.

• Improve conversion and nurture through landing pages, email sequences, and retargeting.

• Partner with sales on shared definitions, handoff expectations, lead-quality feedback, and useful collateral.

• Track pipeline and cost per lead by channel, then reallocate investment toward effective sources.

What We're Looking For

• Four to eight years of B2B growth marketing experience, including owning a true zero-to-one build at an early-stage company or launching a new business segment.

• Experience building new products, programs, or growth initiatives from the ground up.

• Hands-on experience across the full funnel, including SEO, paid search, landing pages, email, webinars, and lead scoring.

• Familiarity with paid search, paid social, SEO, email automation, landing page tools, web analytics, and CRM platforms.

• Established relationships or a network in the education market.

• A track record of staying at least one year in all but at most one recent role.

• Authorization to work in the United States without visa sponsorship.

Compensation & Benefits

Base salary is $140,000 to $170,000 annually. Visa sponsorship is not available.

Location

On-site in New York, New York.