B2B Marketing Manager (US Markets)
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Skills
b2b marketingcrmdemand generationga4google adshubspotlead generationlifecycle marketingmarketing analyticsmarketing automationmarketopaid mediasalesforcestakeholder managementstrategic planning
About the role
Job Description
Own B2B marketing strategy to grow revenue across all channels, targeting U.S. markets while leading campaign planning, execution, and optimization for measurable pipeline and business growth.
Job Duties and Responsibilities- Increase qualified B2B leads in US market
- Grow marketing-sourced pipeline and revenue
- Run multi-channel campaigns end-to-end
- Improve conversion rates across funnel stages
- Report ROI and optimize spend continuously
Qualifications
Required Qualifications
- 5+ years B2B marketing management experience
- Proven experience across full marketing channels
- Experience targeting U.S. audience or market
- Track record of lead generation and pipeline growth
- Bachelor’s degree in marketing/business or related field
- Marketing automation (HubSpot/Marketo)
- CRM management and data hygiene (Salesforce)
- Paid media (Google Ads, LinkedIn Ads)
- Email and lifecycle marketing
- Content and demand generation
- Marketing analytics (GA4, dashboards)
- Strategic planning and execution
- Cross-functional collaboration with sales
- Data-driven decision making
- Communication and stakeholder management
Company Description
Jobs for Humanity is partnering with 1410 to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from all walks of life.Company Name: 1410