Brand Growth Strategist, Valuetainment
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About the role
Expand and enhance a new, Gen Z-focused vertical aimed at motivating and guiding young people, including street-style interviews with successful and aspirational individuals. This is not general social media support. It is a growth seat. Hello Brand Growth Strategist! Join us.
The Brand Growth Strategist creates and manages content across Patrick Bet-David’s personal accounts, primarily Instagram, with a clear focus on follower/subscriber growth. He/She wakes up thinking about content, hooks, audience psychology, and platform momentum. The primary responsibility is building and scaling Patrick’s personal brand, with Instagram as the central growth engine and follower/subscriber growth as the core KPI. The Brand Growth Strategist owns Patrick’s Instagram presence day-to-day and is accountable for turning attention into sustained audience growth. This is a results-driven role. Performance matters.
Job Responsibilities
Drive measurable follower and subscriber growth
Own Patrick’s Instagram, End-to-End
Turn Existing Assets Into Growth Content
Develop and Test a Gen Z Valuetainment Sub-Brand
Drive Growth Through Data
Protect and Elevate the Brand
Success Metrics
You will be measured and incentivized on:
This role rewards results, not activity.
Job Requirements
What This Role Is
The Brand Growth Strategist creates and manages content across Patrick Bet-David’s personal accounts, primarily Instagram, with a clear focus on follower/subscriber growth. He/She wakes up thinking about content, hooks, audience psychology, and platform momentum. The primary responsibility is building and scaling Patrick’s personal brand, with Instagram as the central growth engine and follower/subscriber growth as the core KPI. The Brand Growth Strategist owns Patrick’s Instagram presence day-to-day and is accountable for turning attention into sustained audience growth. This is a results-driven role. Performance matters.
Job Responsibilities
Drive measurable follower and subscriber growth
- Translate Patrick’s ideas, appearances, and live moments into high-performing, platform-native Instagram content
Own Patrick’s Instagram, End-to-End
- Lead day-to-day management of Patrick’s personal Instagram
- Develop content concepts, hooks, packaging, and posting cadence
- Write strong, scroll-stopping captions and headlines
- Ensure consistent publishing aligned with growth goals
- Handle light community touch-points to maintain tone and presence
Turn Existing Assets Into Growth Content
- Repurpose podcast clips, speeches, interviews, debates, and live appearances into short-form, native Instagram pieces
- Identify moments with viral potential and repackage them for discovery
- Optimize content structure for retention and shareability
- Build repeatable formats that compound attention over time
Develop and Test a Gen Z Valuetainment Sub-Brand
- Create and iterate short-form series designed for younger audiences
- Launch and refine on-the-street interview formats featuring:
- Young entrepreneurs
- Emerging success stories
- Practical advice for ambitious Gen Z viewers
- Test themes, tone, and series formats to identify breakout concepts
- Align content with Valuetainment’s core values while making it culturally relevant
Drive Growth Through Data
- Monitor follower growth, subscriber conversion, retention metrics, and engagement signals
- Identify what topics, formats, and hooks are driving net-new audience increases
- Recommend and implement adjustments to compound growth
- Run controlled content experiments to validate ideas
- Report performance trends and insights regularly
Protect and Elevate the Brand
- Maintain a consistent, aspirational, brand-safe tone
- Ensure alignment between Patrick’s voice and Valuetainment’s positioning
- Position Patrick as culturally relevant to emerging creators and young entrepreneurs
- Leverage lifestyle and motivational storytelling to deepen resonance
Success Metrics
You will be measured and incentivized on:
- Net follower growth
- Subscriber growth and conversion
- Content retention and completion rates
- Shareability and saves
- Breakout content performance
- Compounding month-over-month growth
This role rewards results, not activity.
Job Requirements
- 3+ years building or scaling personal brands or creator accounts
- Deep understanding of Instagram growth mechanics and short-form content
- Strong instincts for hooks, pacing, and audience psychology
- Experience launching repeatable content series
- Ability to spot viral moments inside long-form conversations
- Analytical mindset with comfort reading platform data
- Background in lifestyle, motivational, or entrepreneurial content preferred
- Comfortable moving fast and iterating in real time
What This Role Is
- A builder role
- A growth role
- A performance role
- A creative and analytical hybrid