Brand Manager

What does a Brand Manager do?

The Brand Manager develops the annual brand plan in Mexico, translating the global direction into clear consumer, customer, occasion and channel priorities. This role leads innovation, consumer recruitment and brand activation, manages investment and performance, and coordinates execution across internal teams, agencies and global brand partners.

About you

• Globally minded and able to demonstrate cross-cultural understanding and sensitivity.
• Great communication skills and gravitas.
• Socially engaging. We want someone who will love this job and make that clear to everyone they work with!
• Resilience and mental strength to deal with ambiguity.
• Strong courage, negotiation skills and reasoning.

Responsibilities

With our consumer at the heart, your key focus will be to:

• Develop the annual brand plan in Mexico, translating global direction into clear consumer, customer, occasion and channel priorities.
• Own the innovation and renovation agenda in market, identifying flavor, format, occasion and recruitment opportunities and coordinating launch readiness.
• Lead Integrated Activity Planning (IAP) and manage the approved A&P envelope, recommending investment choices and optimizing return on investment.
• Drive consumer recruitment, trial and repeat through experiential sampling, partnerships, content, digital commerce and through-the-line activation.
• Own brand performance within the approved scope, monitoring segment, brand and channel results and recommending corrective actions.
• Coordinate execution with Sales, Customer Marketing, Finance, Supply, Insights, agencies and global brand partners.
• Manage agency and project delivery and report key brand, commercial, innovation and investment metrics. Formal people management is not required.

Skills

The skills and experience needed to create your legacy:

• 7+ years of broad marketing experience in consumer goods and/or spirits, with relevant experience in Mexico.
• Proven experience in brand management, innovation, consumer recruitment and through-the-line activation.
• Strong commercial and financial acumen, including channel, price, promotional activity, A&P stewardship and ROI evaluation.
• Ability to translate consumer and category insight into annual plans and disciplined execution.
• Proven ability to lead projects and influence cross-functional stakeholders in a matrix organisation.
• Digitally savvy, with experience across social, content, e-commerce and experiential activation.
• Bachelor’s degree in Marketing or Business.
• Spanish native speaker and bilingual English.

LEADERSHIP AGILITY

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.
 

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become

• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others

• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance

• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.

• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with

• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. 

U.S. applicants have rights under Federal Employment Laws.

Perks of Working for us

At Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance.

Compensation, Paid Time Off & Retirement:

• Competitive Pay Package
• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)
• Retirement/Pension Plan

Health & Wellbeing

• Medical, Critical Illness, and Life Insurance
• Employee Assistance Programs
• Best-in-class, family-friendly, and inclusive leave policies

Additional Benefits

The benefits /perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change.

Some benefits may be subject to an employee contribution.

Some benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can vary based on region, market, function or brand.

AI Disclaimer

We recognise that AI tools can be valuable to support you throughout the recruitment process. At Bacardi, we want to get to know you and understand your own experience, capabilities and perspectives during the interview. We therefore ask that you do not use AI assistance during live or pre-recorded interviews. If you use assistive technology or would like us to make any adjustments to the interview process, please let us know. This won't affect your application.