Central Marketing Brand Manager
Giza, Egypt16h ago
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Key details
- Location
- Giza, Egypt
- Work style
- Onsite
- Level
- Senior
- Experience
- 7–10 yrs
- Function
- Marketing & Communications
- Focus area
- other
- Posted
- 16h ago
Skills
About the role
• Formulate and implement brand strategy to achieve brand objectives.
• Ensure implementation of budgeted activities within designated timelines.
• Media planning across press, Radio, TV, Outdoors for campaigns.
• Generate creative campaign ideas to increase service center walk-ins.
• Monitor marketing expenses and ensure it doesn’t exceed budget.
• Formulate brand marketing budget in accordance with brand strategy.
• Maintain communication with OEMs with regards to all marketing activities in line with corporate guides.
• Communicate with business unit heads to ensure that activities are aligned with changes.
• Manage ongoing communication with advertising agency to develop and generate communication messages in accordance to customer centric strategy.
• Align with channel sales to identify programs to generate incremental sales.
• Ensure outlets (sales & service) are in-line with brand visual guides in collaboration with DEP department.
• Ensure that all showrooms and outlets have regular supply of updated POS materials.
• Drive consumer understanding and insights that defines our prime prospects’ needs, attitudes and values for consumers to have stronger and more impactful brand experiences.
• Lead all brand related projects in alignment with marketing department and business unit heads.
• Analyze consumer trends and information, and categories to help identify product categories to enter as future sources of growth through SSI, CSI and call center reports.
• Expand usage of non-utilized media channels to increase target segment reach.
• Motivate, organize and encourage teamwork within the workforce to ensure productivity targets are met or exceeded.
• Organize the recruitment and training of staff, as well as monitoring staff performance and progress.
Educational Requirements: Bachelor of Business and Marketing
Special Certification or Training Required: Bachelor Degree with Marketing majors
Required Industry Experience: 7-10 years of experience
Educational Requirements: Bachelor of Business and Marketing
Special Certification or Training Required: Bachelor Degree with Marketing majors
Required Industry Experience: 7-10 years of experience