Chief Commercial Officer

Chief Commercial Officer – SiGMA Group

About SiGMA World:  

SiGMA World is a global events, media and technology group working across gaming, emerging technology, digital health and affiliate marketing. 

Founded in Malta in 2014, we’ve grown into a team of 450+ people across six global offices in Malta, Cyprus, Serbia, Armenia, Brazil and the Philippines. We bring together businesses, entrepreneurs, investors and industry leaders from around the world through our events, media, digital products, education, investment and philanthropic initiatives. 

 

Today, SiGMA is home to a diverse portfolio of businesses and brands, giving our team the opportunity to work across different industries, markets and projects.

 We’re always looking for talented people who want to grow with us and be part of what we’re building next!

Role Purpose

The Chief Commercial Officer is responsible for the commercial strategy, revenue performance and growth of SiGMA Group across all brands, regions, products and revenue streams.

The role has Group-wide commercial responsibility across:

• SiGMA Events
• AIBC
• FXWorld
• AGS
• SiGMA Nexus Executive Programme
• Exhibitions
• Conferences
• Sponsorships
• Awards
• Poker and ancillary products
• VIP and executive programmes
• Other commercial products developed by the Group

The CCO works closely with the CEO, CFO, Managing Directors, regional heads and functional leaders across the business, while leading and coordinating commercial teams across all territories in which SiGMA operates.

1. Commercial Strategy & Growth

Own the overall commercial strategy of SiGMA Group.

Translate Group objectives into clear commercial plans by event, region, product and revenue stream.

Identify new markets, products, partnerships and revenue opportunities.

Work closely with Managing Directors and senior leadership to ensure each market has a clear commercial direction and growth plan.

Support the commercial launch of new events, regions and business verticals.

2. Revenue, Forecasting & Performance

Own Group commercial revenue targets.

Set targets across events, regions, teams and individuals.

Maintain accurate revenue forecasts based on confirmed business, pipeline, rebooking, inventory and historical performance.

Identify revenue gaps early and implement corrective actions.

Provide senior management with clear visibility of:

• Revenue performance
• Forecast versus target
• Pipeline
• Rebooking
• Regional performance
• Team performance
• Major opportunities
• Commercial risks

Establish clear KPIs across Sales and Account Management and hold teams accountable for performance.

3. Global Sales & Regional Leadership

Lead the global Sales and Account Management organisation.

Work closely with regional Managing Directors and commercial heads to ensure appropriate:

• Team structures
• Account ownership
• Market coverage
• Sales targets
• Pipeline management
• Client development
• Commercial discipline

Regularly review performance and adjust resources, responsibilities or account allocation where required.

Coach commercial leaders and develop a strong, accountable and client-focused sales culture.

4. Commercial Inventory, Pricing & Product Development

Maintain strategic oversight of all sellable inventory across the Group, including:

• Exhibition space
• Sponsorships
• Conferences
• Awards
• Media
• VIP products
• Nexus
• Poker
• Branding and activation opportunities

Work with internal teams to determine what can be commercialised and how it should be priced, packaged and positioned.

Manage premium inventory strategically based on demand, scarcity and client value.

Control discounting and exceptional commercial agreements.

Identify and develop new commercial products and review existing products based on performance, demand and client feedback.

5. Sponsorship Strategy & Delivery

Own the commercial strategy for sponsorship across the Group.

Work with Marketing, Events, Logistics, Conferences, Poker and Production to develop commercially attractive sponsorship packages.

Ensure sponsorships are:

• Correctly priced
• Clearly packaged
• Operationally deliverable
• Properly communicated internally
• Delivered according to agreement

Identify delivery risks early and lead the commercial resolution where client issues arise.

6. Client Relationships, Retention & Rebooking

Maintain senior oversight of key accounts and strategic partners.

Build long-term relationships with major operators, affiliates, suppliers, technology companies, financial businesses and other industry stakeholders.

Personally manage senior client relationships, negotiations and escalations where required.

Own the Group's client retention and rebooking strategy.

Ensure structured processes exist for:

• Pre-event client engagement
• Onsite meetings
• Rebooking
• Post-event follow-up
• Renewal tracking
• Lost-client analysis

Use client feedback and rebooking performance to improve future products and events.

7. New Business & Group Cross-Selling

Drive new-business development across all markets and products.

Identify high-value prospects, new sectors and new revenue streams.

Ensure teams develop pipelines well ahead of event launches.

Maximise opportunities across the wider SiGMA ecosystem through structured cross-selling.

Work closely with the CCOs and senior commercial leadership of SiGMA Play and iGaming Academy to identify collaborative opportunities for growth.

8. Strategic Relationships

Provide commercial and strategic oversight of the SiGMA Nexus Executive Programme.

Ensure the programme attracts relevant senior executives and strategic decision-makers.

Use Nexus to strengthen relationships, create meaningful introductions and develop commercial opportunities across the wider SiGMA ecosystem.

Support strategic partnerships and high-level relationship development across the Group.

9. Event Commercial Strategy

Provide commercial input into the planning and development of SiGMA events.

Work with Managing Directors and operational teams on:

• Floorplans
• Commercial zones
• Premium locations
• Sponsor visibility
• Industry segmentation
• Client demand

Ensure event design supports both revenue objectives and client experience.

Maintain a strong senior commercial presence at key events, meeting major clients and supporting important negotiations or escalations.

10. Commercial Systems, Processes & Automation

Develop scalable commercial systems and processes across the Group.

Improve areas including:

• CRM
• Pipeline management
• Contracts
• Client communications
• Lead management
• Rebooking
• Account ownership
• Reporting
• Commercial dashboards
• Client issue management
• Internal handovers

Identify opportunities for automation and process improvement that reduce administration and allow commercial teams to focus on selling and relationship development.

11. Team Development & Commercial Capability

Ensure Sales and Account Management teams have the skills and knowledge required to perform effectively.

Develop training around:

• Consultative selling
• Value selling
• Negotiation
• Objection handling
• Cross-selling
• Account development
• Product knowledge

Ensure teams are properly prepared before new products, markets or verticals are launched.

 

Continuously review how SiGMA sells, services clients and generates revenue, improving structures, processes and accountability where required.

The Chief Commercial Officer ultimately owns the commercial strategy, revenue performance, people, structure and systems required to drive sustainable Group growth.

Requirements

• Willingness to travel internationally for major events and strategic client meetings.
• Strong CRM, forecasting, commercial analytics and revenue management capabilities.
• Experience managing senior commercial leaders and restructuring or improving underperforming teams.
• Strong understanding of complex B2B sales, strategic partnerships, sponsorships and recurring client revenue.
• Experience scaling commercial operations internationally.
• Demonstrated ownership of substantial multimillion-euro revenue targets.
• Strong background in iGaming, Forex, financial services or related B2B industries.
• Proven experience leading large, geographically distributed Sales, Business Development and Account Management teams.
• 12–15+ years of B2B commercial experience, including at least 5 years in senior commercial leadership.
• Understanding of the events landscape
• Excellent command of the English language and strong interpersonal skills

Why SiGMA Group? 

• Grow with us – Play an important role in SiGMA's continued expansion across Latin America and help strengthen our presence within the land-based gaming industry. 
• Free iGaming Academy access – Develop your industry knowledge with access to professional courses and training. 
• Travel perks – Attend major gaming events, visit our international offices and build relationships with industry leaders around the world. 
• Performance rewards – High performers are recognised and provided with opportunities for career progression through annual reviews and bi-yearly performance check-ins. 
• International exposure – Work with leading casino operators, gaming companies and senior industry stakeholders across LATAM and SiGMA's wider global network.