Community Engagement Specialist

Position Summary
Develops the day-to-day content and materials that explain Claratel Behavioral Health's services and impact and advance Brighter DeKalb's community and fundraising goals; Manages social media and editorial production, drafts press and executive materials, supports email and website communications, maintains brand assets, and converts program expertise into clear, accurate, accessible, and engaging communications; Assists with the coordination and implementation of community and fundraising events.
Essential Duties and Responsibilities
Community Event Support

· Assist the Community Engagement and Communications Lead in the coordination of event logistics, including but not limited to venues, vendors, event flow, and site logistics.
Support post-event communications, follow-up, and reporting.
In collaboration with the Community Engagement and Communications Lead, prepare purchase requests and enter related invoices, as needed
Represent Claratel at selected community events and route strategic commitments, concerns, and relationship follow-up to the Director.

Content Strategy and Production

Write, edit, and produce social content, email campaigns, website copy, newsletters, press releases, media advisories, statements, talking points, fact sheets, scripts, speeches, appeals, donor communications, reports, and program materials.
Work with programs, clinical leaders, Finance, People Operations, and other subject-matter experts to translate complex information into accurate, accessible, useful content for varied audiences.
Manage content workflows from request and briefing through drafting, fact review, approval, publication, archiving, and performance analysis.

Digital Communications and Audience Engagement

Create, schedule, publish, and monitor platform-appropriate social media content; manage routine community engagement and route questions or issues under approved protocols.
Create and distribute segmented email communications and analyze delivery, open, click, conversion, unsubscribe, and list-growth trends.
Coordinate routine website content updates, maintain priority service and campaign information, apply search optimization practices, and monitor user pathways and website analytics.
Maintain secure, current access records for social, email, analytics, website, and creative platforms in partnership with Information Technology.

Media Relations and Reputation Support

Maintain media lists, background materials, coverage logs, press files, response records, approved boilerplate, and current organizational facts.
In collaboration with the Community Engagement and Communications Lead, draft and distribute approved press materials, coordinate interviews and media site visits, monitor coverage, and support media preparation for authorized spokespersons.
Monitor emerging issues and public comments and promptly escalate sensitive, inaccurate, threatening, private, or high-risk matters under the approved protocol.

Brand, Design, and Storytelling

Create and update accessible, on-brand program one-sheets, brochures, flyers, presentations, digital graphics, templates, signage, event materials, sponsorship materials, and branded forms.
Maintain the approved digital asset library, logos, templates, style standards, photography, video, releases, boilerplate language, program facts, and version control for Claratel and Brighter DeKalb.
Develop community, donor, employee, and program stories through approved consent and privacy processes and ensure people understand how their words and images will be used.
Coordinate creative, print, photography, video, website, or production vendors as assigned and monitor quality, accessibility, deadlines, and approved budgets.

Analytics and Improvement

Track channel, content, media, email, website, campaign, audience, and production metrics and provide clear monthly performance reporting.
Use data, audience feedback, platform trends, and peer review to improve content, targeting, timing, user experience, and campaign performance.

Minimum Qualifications

Bachelor's degree in communications, journalism, public relations, marketing, graphic design, English, digital media, or a related field, or an equivalent combination of education and relevant experience consistent with Claratel policy.
At least three years of progressively responsible experience in communications, social media, public relations, content marketing, email, website content, or brand production.
A portfolio demonstrating strong writing, editing, content, and visual communication skills across multiple channels.
Experience managing competing deadlines, cross-functional review cycles, content calendars, and routine performance reporting.
Proficiency with contemporary office, design, social scheduling, email marketing, content-management, and analytics tools.

Preferred Qualifications

Nonprofit, healthcare, government, human services, or behavioral health communications experience.
Experience with Adobe Creative Cloud or comparable platforms, Canva, WordPress or another CMS, social management tools, email platforms, web and social analytics, CRM audience data, photography, video, and basic audio production.
Knowledge of AP style, search optimization, paid digital campaigns, accessibility standards, consent, copyright, records management, and crisis communications.
Experience working with media, preparing executive leaders, and communicating sensitive or technical information to the public.

Core Competencies

Excellent writing, editing, proofreading, interviewing, and message adaptation
Strong visual judgment and attention to typography, imagery, layout, and production quality
Digital fluency, audience awareness, analytics, and continuous improvement
Project management and reliable execution across multiple review cycles
Sound judgment with sensitive topics, public comments, private information, and reputation
Cultural humility, accessibility, person-first language, and ethical storytelling

Working Relationships and General Expectations

Maintains responsive, respectful working relationships with Claratel staff, Brighter DeKalb leadership, community members, donors, funders, vendors, media representatives, public officials, and the people and families Claratel serves.
Protects confidential information and follows applicable privacy, consent, records, accessibility, ethics, procurement, finance, and brand requirements.
Uses person-first, recovery-oriented, culturally responsive, and stigma-reducing language in all public-facing work.
Maintains flexibility for occasional evening and weekend events, urgent communications, and travel among agency and community locations.
Performs other duties consistent with the purpose and level of the position.


Pre-employment drug screening and successful completion of a criminal history background check is required.

Claratel Behavioral Health is an Equal Opportunity Employer.