Content Manager (w/m/d) AI-first

We are rebuilding our brand marketing AI-first: campaign, content and social in one team, with AI as the standard tool from brief to finished asset. You produce the content for one or more of our brands (IONOS, STRATO, home.pl, Fasthosts, Arsys, World4You, Piensa): video and text for YouTube, social, blog, newsletter and podcast. You write yourself, cut yourself and build the AI adaptations yourself.

Tasks

• You produce content along the content strategy: video (YouTube, short-form, social video) and text (blog, newsletter, landing page content, podcast support), including adaptation for local markets.
• You turn products into stories: launches, features and use cases, above all around our AI products, become formats customers understand and share.
• You write, shoot and cut yourself (script, storyboard, edit, thumbnail, caption) and produce AI adaptations with your own hands: cutdowns, language versions, format variants, text from video and video from text.
• You bring agencies and freelancers in when volume or complexity calls for it, and then you work on the format with them instead of administering them.
• You read for yourself what your content delivers (reach, watch time, returning viewers, clicks, signups) in Looker and the platform analytics, build variants for tests (hooks, thumbnails, titles, lengths) and bring the learnings into the next format.
• You produce with generative AI (text, image, video, voice), work inside the team's workflows and agents and follow the guardrails: brand compliance, usage rights, AI content disclosure.
• You think in a flywheel: one core asset becomes many derivatives for Campaign, Social Media and PR. You help maintain the asset library, prompt library and format history.

Qualifications

• At least 3 years in content production, editorial or video, in-house, agency-side or as a creator.
• Hands-on: you do it yourself. Script, cut, text, thumbnail, instead of passing everything on.
• You can do video and text: you write cleanly, cut cleanly and know when a topic needs a video and when an article is enough. You explain tech and B2B topics so that tradespeople and founders get them on first read.
• You can do creative and numbers and want to know which hook, which thumbnail, which title wins.
• You already work AI-first and can prove it: which tools, what output, what it saved in time or production cost. Examples from your daily work count more than certificates.
• Practice with generative image and video production (e.g. Midjourney, Flux, Firefly, Veo, Runway, Sora) and with language models in your working process (e.g. Claude, ChatGPT, Gemini). You want to build automations yourself (n8n, Make or comparable).
• You keep the overview and the files clean across several formats in parallel and fixed publishing rhythms. SEO basics, podcast production or DAM systems are welcome.
• Fluent German and English.

Benefits

• Hybrid working model.
• Flexible working hours through trust-based working hours.
• At some locations a subsidized canteen and various free drinks.
• Modern office space with very good transport connections.
• Various employee discounts for activities and products.
• Employee events such as summer and winter parties, as well as workshops.
• Numerous training and development opportunities.
• Various health offers, such as sports and health courses.