Content Marketing Manager

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Content Marketing Manager based in the United States.

Join an innovative B2B technology company transforming how businesses engage with key decision-makers through account-based marketing solutions. As a Content Marketing Manager, you will own the content strategy and execution across multiple channels, shaping the brand's voice and strengthening its market presence. You will create compelling, insight-driven content that goes beyond generic messaging to engage audiences, build credibility, and support revenue growth. Working closely with marketing teams, particularly SEO specialists, you will balance editorial excellence with discoverability and measurable business impact. From website content and thought leadership to email campaigns and customer stories, you will have the autonomy to develop ideas and bring them to life. This fully remote, individual contributor role is ideal for a strategic thinker and hands-on writer who values creativity, originality, and high-quality storytelling.

Accountabilities

• Content Strategy and Planning: Own the content marketing strategy and editorial calendar, identifying relevant topics, compelling narratives, and effective formats that align with business objectives and audience needs.

• Content Creation and Editorial Management: Write, edit, and produce high-quality content across websites, blogs, thought leadership articles, customer success stories, reports, and other marketing assets.

• SEO and Generative Engine Optimization (GEO): Collaborate with SEO specialists to improve organic visibility and discoverability across traditional search engines and AI-powered search experiences while maintaining strong editorial standards.

• Email Marketing: Develop and manage content and copy for newsletters, email nurture sequences, campaign communications, and customer-facing messages, ensuring consistency and relevance throughout the customer journey.

• Content Distribution and Promotion: Partner with channel owners to identify distribution opportunities, repurpose successful content, and extend the reach and impact of key assets across marketing channels.

• Editorial Quality and Brand Voice: Establish and maintain high editorial standards, ensuring all published content is clear, distinctive, engaging, accurate, and aligned with the brand's positioning.

• Audience Research and Thought Leadership: Research customer challenges, industry developments, and emerging marketing trends to uncover original insights and develop content that offers meaningful value to target audiences.

• Performance Analysis and Optimization: Evaluate content effectiveness and use performance data to refine editorial priorities, improve engagement, and strengthen the contribution of content to marketing pipeline growth.

• Cross-Functional Collaboration: Work closely with marketing stakeholders to generate ideas, support campaign objectives, and ensure content initiatives contribute to broader business and revenue goals.

Requirements

• Professional Experience: At least five years of experience in content marketing, editorial, or a related role, preferably within B2B technology or SaaS. Experience in marketing technology, advertising technology, or account-based marketing (ABM) is a strong advantage.

• Writing Portfolio: A strong portfolio of personally written content demonstrating original thinking, exceptional writing and editing skills, and the ability to adapt messaging across formats and audiences.

• Content Strategy Expertise: Proven experience managing content strategy and execution from ideation and planning through production, distribution, and performance evaluation.

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