Conversion Rate Optimization (CRO) & Landing Page Specialist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

The Conversion Rate Optimization (CRO) & Landing Page Specialist will be responsible for improving conversion performance across landing pages, product pages, sales funnels, email campaigns, and other marketing assets.

This is a hands-on role combining conversion optimization, direct-response copywriting, landing-page design, and marketing execution. The ideal candidate has experience with Meta Ads, understands customer journeys, and knows how to improve messaging, page layouts, and calls to action to drive more conversions.

We’re looking for someone who can take general instructions, meeting discussions, or Loom recordings and independently turn them into actionable improvements. The right person has a strong eye for design, understands what motivates customers to take action, and can confidently execute projects without needing detailed step-by-step instructions.

Location & Schedule
Fully Remote (Work from Home) | 9:00 AM – 5:00 PM EST

Key Responsibilities
Conversion Rate Optimization (CRO)

• Improve conversion performance across landing pages, product pages, sales funnels, and customer journeys.

• Identify opportunities to improve messaging, page structure, calls to action, and overall user experience.

• Analyze customer behavior and conversion data to identify areas for improvement.

• Conduct A/B tests on headlines, layouts, messaging, and other conversion elements.

• Implement changes based on performance data and testing results.

• Ensure marketing pages are mobile-friendly, easy to navigate, and designed to encourage conversions.

Direct-Response Copywriting & Messaging

• Write and optimize compelling headlines, hooks, calls to action, and marketing copy.

• Create conversion-focused copy for landing pages, product pages, advertisements, and email campaigns.

• Improve existing messaging to communicate product benefits, address customer objections, and encourage action.

• Ensure messaging remains consistent across advertising, landing pages, and email marketing.

• Work with existing marketing assets to strengthen offers, value propositions, and customer engagement.

Landing Page & Funnel Design

• Build, update, and optimize landing pages, sales pages, and marketing funnels.

• Improve page layouts, visual hierarchy, branding, and overall user experience.

• Organize copy, images, testimonials, videos, and calls to action into clear, engaging pages.

• Use GoHighLevel or comparable platforms to create and improve marketing pages.

• Make basic graphics and creative adjustments using Canva, Figma, or similar tools.

• Collaborate with existing team members when additional technical support is needed.

Meta Ads & Marketing Execution

• Apply hands-on Meta Ads experience to support campaign performance and conversion optimization.

• Review advertising creatives, messaging, and landing-page performance to identify improvement opportunities.

• Develop or refine ad copy, hooks, and creative concepts that align with campaign objectives.

• Ensure advertising messages and landing-page experiences are consistent.

• Use campaign performance insights to guide improvements across marketing assets.

• Support additional marketing initiatives as needed.

Email Marketing & Creative Optimization

• Build and optimize marketing emails, automated sequences, and follow-up campaigns.

• Improve email messaging, subject lines, calls to action, and overall conversion performance.

• Review email performance and identify opportunities to improve engagement and conversions.

• Create or adjust basic graphics and marketing assets when needed.

• Perform light video editing using CapCut or similar tools, including trimming clips, adding text, adjusting playback speed, and applying simple filters.

• Work with existing creative resources when more advanced video production is required.

Independent Execution & Project Ownership

• Translate Loom recordings, meeting discussions, and general instructions into clear action plans and completed projects.

• Identify missing information and ask thoughtful questions when clarification is needed.

• Independently prioritize tasks and make practical marketing and design decisions.

• Take ownership of assigned projects from initial brief through implementation.

• Troubleshoot challenges and identify solutions without requiring constant supervision.

• Communicate progress clearly and deliver completed work within established deadlines.

Qualifications
Required Experience

• Proven hands-on experience with conversion rate optimization, preferably for e-commerce or DTC brands.

• Professional experience managing or optimizing Meta Ads campaigns.

• Strong direct-response copywriting skills, including headlines, hooks, calls to action, and conversion-focused messaging.

• Experience building or optimizing landing pages, product pages, or sales funnels.

• Strong understanding of customer journeys, conversion-focused design, and user experience.

• Experience using performance data and A/B testing to improve marketing results.

• Experience creating or optimizing marketing emails and campaigns.

• Basic graphic design and video editing skills.

• Ability to independently execute marketing projects with minimal supervision.

• Experience with GoHighLevel is preferred but not required.

Required Skills

• Strong copywriting and messaging skills with an understanding of customer motivations and buying behavior.

• Good eye for design, layout, branding, and visual presentation.

• Ability to identify conversion problems and implement practical improvements.

• Familiarity with landing-page builders, marketing platforms, and analytics tools.

• Understanding of Meta Ads performance and creative optimization.

• Strong problem-solving, organizational, and communication skills.

• Ability to interpret incomplete briefs, ask relevant questions, and take ownership of projects.

• Comfortable working in a fast-paced environment with changing priorities.

Nice-to-Have Qualifications

• Hands-on experience with GoHighLevel landing pages, funnels, and marketing automation.

• Experience managing or optimizing Google Ads campaigns.

• Experience working with Shopify or other e-commerce platforms.

• Background in wellness, health, coaching, or consumer brands.

• Experience with email automation platforms and customer lifecycle marketing.

• Familiarity with Canva, Figma, CapCut, or similar creative tools.

• Experience using AI tools to support copywriting, design, content creation, or marketing workflows.

What Success Looks Like

• Landing pages, product pages, and sales funnels are continuously improved to drive higher conversions.

• Marketing copy clearly communicates product value and encourages customers to take action.

• Advertising creatives, landing pages, and email campaigns deliver a consistent customer experience.

• Conversion opportunities are identified through data analysis and translated into practical improvements.

• A/B tests and performance insights help guide ongoing optimization efforts.

• Marketing projects are completed independently, with minimal supervision and strong attention to detail.

• Creative and technical improvements are implemented efficiently, using existing team resources when needed.

• The business benefits from stronger messaging, better customer journeys, and improved marketing performance.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets