CRM Strategy Manager
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Skills
About the role
The ideal candidate will be responsible for defining, driving and executing the local CRM strategy to maximize customer engagement, retention and long-term customer value, while collaborating closely with senior management, local stakeholders and central teams based in the headquarter. Key responsibilities include:
- Define and implement, in collaboration with senior management, the local CRM strategy to maximize customer engagement, retention and long-term customer value
- Own CRM business performance governance, ensuring structured planning, performance monitoring and clear reporting of key customer and commercial KPIs
- Translate customer and commercial insights into actionable recommendations, driving customer growth initiatives, the evolution of lifecycle strategies and commercial performance
- Build strong relationships with both local stakeholders and central teams, ensuring alignment of priorities, roadmap and business objectives
- Act as an individual contributor, taking a hands-on role in CRM platforms and leading the operational execution of CRM campaigns and lifecycle initiatives through audience segmentation, targeting, campaign management and performance monitoring
It’s a match if you have…
- Previous experience of minimum 4 years in a similar role
- Master’s degree in economics or correlated fields (quantitative oriented)👩🏻🎓👨🏻🎓
- Solid knowledge of CRM strategies, customer engagement channels, KPIs, and best practices
- Demonstrated experience with CRM and analytics platforms
- Experience in Financial Services, e-commerce or digital businesses is a plus
- Excellent communication skills
- Use data analysis tools and AI-based solutions to optimize customer engagement and CRM performance
- Ability to communicate professionally in English😎
- Mentally agile and flexible approach
Office & Team Life
- A central building in Rome
- Free coffee and a comfy kitchen to relax and do your lunch break ☕
- Team building activities & CSR initiatives throughout the year 💚
- The latest in Hardware equipment 💻
Experience Our Younited Life Benefits
- Flexible Remote Policy 🏡🏢
- Parenting Policy 🚸
- An extra day off to celebrate your birthday 🎂
- Access to Voxy to boost your language skills
- Welfare for you and your family 🫂
- Ticket Restaurant 🍽️