Customer Planning Manager - FTC 12 Months

Job Title

Customer Planning Manager - FTC 12 Months

Location

Asda House

Employment Type

Full time

Contract Type

Fixed Term

Hours Per Week

37.5

Salary

Competitive salary plus benefits

Category

Corporate Visual Merchandising

Closing Date

4 November 2026

 

The Customer Planning Manager is responsible for the development and governance of an insight-led customer plan that shapes and prioritises calendar events and customer moments that give customers reason to shop with us and deliver on marketing, commercial and business objectives. This role drives the integration of customer insight and strategy into commercial, marketing, retail and online planning, ensuring all customer-facing activity aligns with business priorities, delivers a consistent brand experience, and maximises customer engagement and sales performance across all channels across the Group and for food and non-food.

What you’ll do: Tasks and Duties

• Drive the customer planning process, translating customer insight and data into actionable commercial and marketing plans and making sure Asda and George show up with a customer-led, consistent and coherent POV
• Work with Category, Trade Planning, Marketing and Operations teams across the business to shape trading priorities based on Asda’s customer, marketing and category strategies to deliver business objectives (e.g. footfall, sales, customer satisfaction, brand health, market share)
• Manage the annual and quarterly customer planning calendar, ensuring clear alignment between marketing activity, trading events, and local execution
• Manage the week-to-week customer plan governance process, ensuring changes to the customer plan are prioritised and proportionate, reviewed vs objectives and strategies and clearly communicated to all relevant stakeholders
• Manage the communications process for the customer plan, ensuring all relevant stakeholders know what we are doing, when

 

How you’ll do it: Accountabilities & Skills

• Work with key stakeholders across Marketing, Food and Non-Food Commercial, Retail, GHS and Finance to deliver best-in-class customer plans
• Drive a culture of customer obsession, collaboration, and accountability.
• Ability to turn customer insight into actionable plans
• Excellent organisational, stakeholder management and communication skills
• Strong analytical and problem-solving ability; comfortable with data-led decision-making.

 

Who you’ll work with

• SDs, SMs and C10s across Retail, Marketing, Property, Insight, Commercial and Finance

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus

• Company pension up to 7% matched

• Company Car allowance of £5,700

• 15% colleague discount in store and online

• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.

• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated

• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves