Data & Digital Outreach Manager

Overview of the Position

The Data & Digital Outreach Manager leads Students for Life of America’s digital outreach and audience data programs, driving audience growth and engagement across email, SMS, web, forms, and registration platforms. This role oversees digital campaign strategy and execution, CRM management, segmentation, lifecycle marketing, data integrity, platform integrations, analytics, and campaign attribution to optimize performance.

As a member of the Marketing Department reporting to the Director of Marketing, the manager coordinates with teams across the organization and external digital, website, SEO, and technology partners. The role oversees digital engagement workflows and team priorities to ensure campaigns and systems are integrated, measurable, timely, on brand, technically sound, and aligned with organizational goals.

Responsibilities

Digital Outreach & Lifecycle Strategy

• Lead email and SMS outreach strategy across programs, campaigns, events, and audience segments.

• Build segmented audience journeys and automated communications that support acquisition, engagement, conversion, retention, and re-engagement.

• Coordinate targeting and campaign cadence across teams to balance organizational priorities, reduce audience overlap, and maintain list health.

• Refine messaging, segmentation, and frequency based on campaign results.

Email & SMS Management

• Oversee email and SMS formatting, testing, scheduling, deployment, and subscriber growth.

• Monitor deliverability, engagement, conversions, opt-outs, and growth; test messaging, calls to action, targeting, and timing to improve results.

• Manage SMS infrastructure and vendor coordination to support reliable, scalable outreach.

• Maintain consent, audience preferences, list health, and platform requirements while reducing ineffective communications.

CRM, Data & Systems Management

• Own digital audience data and CRM infrastructure, maintaining accurate, organized contact records through deduplication, tagging, field management, segmentation, and suppression.

• Manage and troubleshoot integrations across CRM, web, forms, registration, messaging, and analytics platforms; ensure accurate data transfers and backups.

• Partner with teams and vendors to automate data flows, resolve system gaps, and improve reliability and scalability.

• Document consistent processes for collecting, storing, using, and reporting audience data.

• Platforms may include ActiveCampaign, Salesforce, WordPress, CData, WP Fusion, Gravity Forms, Twilio, GrowSurf, Zoom, WooCommerce, Zapier, Tableau, and GA4, plus other current or future systems.

Analytics, Reporting & Attribution

• Report digital performance, audience trends, and actionable recommendations to leadership and campaign teams.

• Track acquisition, engagement, and meaningful conversions across email, SMS, landing pages, forms, registrations, and referrals.

• Establish benchmarks and campaign goals, using results to guide strategy and improvements.

• Partner with teams and advertising vendors to improve attribution through UTMs, GA4, and conversion tracking, connecting outreach to registrations, applications, participation, and other organizational goals.

Audience Growth & Digital Campaigns (Student / Activist Age)

• Develop acquisition and referral campaigns that grow student, activist, supporter, email, and SMS audiences.

• Coordinate campaign assets with creative, marketing, communications, and program teams, establishing measurement before launch.

• Convert website visitors, event attendees, social audiences, and campaign participants into long-term subscribers; assess acquisition sources by volume and sustained engagement.

• Support digital strategy for major campaigns, rapid-response initiatives, political or legislative outreach, events, and program launches.

Website, Forms & Conversion Infrastructure

• Support integrated landing pages, forms, registrations, CRM records, automated follow-up, and analytics.

• Ensure forms capture appropriate information and transfer data accurately; troubleshoot tracking and conversion issues with teams and vendors.

• Implement GA4 events, UTMs, and conversion tracking that distinguish traffic and clicks from submissions, registrations, and other meaningful actions.

Team & Vendor Management

• Manage Digital Engagement team and contractor workflows, setting priorities, deadlines, ownership, and quality standards.

• Review campaigns for technical accuracy, targeting, tracking, and brand alignment before deployment.

• Coordinate advertising, website, SEO, technology, messaging, and analytics vendors; assess solutions for organizational fit, performance, scalability, cost, and integration.

• Coordinate cross-functional projects with Marketing, Communications, Students for Life Action, Leadership Initiatives, the Field Team, Strategic Initiatives, Events, Alumni, Programs, and technology partners; communicate risks, dependencies, and solutions.

Brand & Communication Standards

• Maintain consistent brand, voice, accuracy, formatting, and audience experience across digital channels.

• Partner with communications and creative staff to align campaign assets with brand and performance goals while testing improvements to engagement and conversion.

Strategic Planning & Innovation

• Partner with leadership to set digital priorities, campaign plans, best practices, and audience growth goals.

• Evaluate emerging tools and strategies; recommend technology and process improvements that automate work and support scalable, accurate operations.

• Adapt digital strategy to political, cultural, organizational, and performance developments.

Position Details

Position Type

• This is a full-time salaried position working at least 40 hours per week. Days and hours of work are Monday through Friday, 8:00 a.m. to 5 p.m. Hours can be somewhat flexible by request.

Physical Demands

• Must have the ability to operate technical equipment such as a computer and sit for extended periods of time.

• Must be able to withstand long periods of driving.

• Other physical demands may include: setting up displays, walking around campuses, standing during display times, walking outside for long periods of time (door to door canvassing) and participating in local and national pro-life marches. Must be able to lift 30 pounds.

Travel

• Travel to bi-annual team trainings in January and July is required

Work Authorization

• Must be able to successfully complete an I-9. The I-9 is used for verifying the identity and employment authorization of individuals hired for employment in the United States.

Benefits

• Health care benefits

• 401K match

• FSA/HSA

• Paid Time Off

• Paid Holidays

Qualifications

Qualifications

• Must be in alignment with our organizational mission and vision.

• Strong knowledge of CRM, email marketing, SMS marketing, digital analytics, audience segmentation, automation, and lifecycle marketing.

• WordPress experience

• Strong analytical skills with the ability to translate data into actionable recommendations.

• Experience managing large contact databases and maintaining data integrity across multiple platforms.

• Experience building and troubleshooting integrations between digital platforms.

• Understanding of campaign attribution, UTMs, GA4, conversion tracking, web forms, and digital acquisition funnels.

• Strong project management skills with the ability to prioritize competing requests and deadlines.

• Ability to communicate technical concepts clearly to both technical and non-technical stakeholders.

• Demonstrated ability to identify problems and independently develop practical solutions.

• Experience managing employees, contractors, vendors, or cross-functional project teams.

• Excellent attention to detail and commitment to maintaining SFLA's brand standards.

• Ability to work effectively in a fast-moving political and advocacy environment.

• Experience with project management and digital engagement platforms such as Asana.

Who Are We Looking For

• A positive attitude, good problem-solving skills, and a passion for serving in the pro-life field are a must.

• Must be teachable to learn SFLA technologies and platforms.

• Candidates must be self- motivated, a good problem solver, have an entrepreneurial spirit, expert multi-tasker, maintain confidentiality, able to work independently, and be a highly-organized person.