Digital and Marketing Content Specialist

Position Summary
Supports Minaris’ digital presence, content development, and demand generation efforts for Minaris Advanced Testing. This role helps translate complex scientific, analytical, and regulatory topics into clear, customer-focused content that strengthens brand visibility, supports commercial growth, and enables the Sales team.
This is a hands-on role suited for a scientifically trained marketer or early-career scientific professional with strong digital aptitude, excellent communication skills, and the ability to manage multiple projects in a fast-paced environment. The Specialist will support social media, website content, search engine optimization (SEO / GEO), nurture campaigns, and sales enablement tools for Minaris’ Testing portfolio.
The ideal candidate brings a strong understanding of biologics, biopharmaceutical development, analytical testing, or related life sciences fields, with the curiosity and discipline to learn Minaris’ Testing capabilities and communicate them accurately to technical and commercial audiences.
Essential Functions and Responsibilities
• Support Minaris’ digital marketing activities, including website updates, landing pages, campaign pages, and content optimization. • Assist with search engine optimization (SEO) efforts, including keyword research, metadata updates, content refreshes, internal linking, and performance tracking. • Work within content management system platforms to create, edit, publish, and maintain web content. • Help ensure web content accurately reflects Minaris’ capabilities, technical expertise, regulatory knowledge, and customer value. • Monitor website performance using analytics tools, such as Google Analytics 4 (GA4), and provide basic insights and recommendations for optimization. • Coordinate with internal stakeholders and external agency partners to support timely execution of digital projects. • Identify opportunities to improve user experience, content clarity, and conversion pathways across digital touchpoints. • Support development of high-quality marketing content for the Testing business, including: Website copy and landing pages, Email campaigns, Sales presentations, Collateral, Videos, Thought leadership articles etc… • Translate complex scientific, analytical, and regulatory information into clear, accurate, and customer-centric content. • Work closely with technical and commercial stakeholders to ensure content is scientifically accurate, commercially relevant, and aligned with Minaris’ brand voice. • Support content updates tied to new service launches, assay capabilities, regulatory developments, and Testing portfolio priorities. • Support social media planning, drafting, scheduling, and optimization. • Develop LinkedIn-first content that communicates Minaris’ technical depth, expertise, and role as a trusted partner to biopharmaceutical and cell and gene therapy customers. • Assist with organic and paid social media campaigns, including copy development, asset coordination, audience setup, and performance tracking. • Help develop content calendars that align with campaign priorities, service launches, thought leadership, and commercial needs. • Track engagement metrics and identify opportunities to improve reach, clarity, and audience relevance. • Provide occasional support for testing related events and industry conferences, including coordination of logistics, digital promotion, and alignment of messaging and materials with campaign objectives. • Attend selected global industry events as needed to support brand presence, content capture, campaign activation, and commercial engagement. • Manage multiple content, digital, and campaign projects simultaneously while maintaining quality and timelines. • Proactively identify project risks, content gaps, stakeholder needs, and process improvement opportunities. • Coordinate reviews with technical, regulatory, quality, legal, commercial, and marketing stakeholders as needed. • Maintain clear communication on project status, next steps, timelines, and dependencies. • Serve as a reliable, detail-oriented contributor within integrated marketing campaigns. • Regular and reliable attendance on a full-time basis. • Responsible for exhibiting professional behavior with both internal and external business associates that reflects positively on the company and is consistent with the company’s policies and practices. • Embodies Minaris Advanced Therapies values and aligns daily actions with department and company culture. • Other duties as assigned.
Knowledge, Skills & Ability
• Strong scientific foundation in biologics, biopharmaceutical development, analytical testing, biosafety testing, cell and gene therapy, immunology, molecular biology, virology, biochemistry, or a related field. • Ability to understand and communicate complex scientific and technical concepts clearly for B2B life sciences audiences. • Strong written and verbal communication skills. • High attention to detail, with the ability to produce polished, accurate, and brand-aligned content. • Strong digital aptitude and comfort learning new systems, platforms, and tools including LLMs. • Working knowledge of CMS platforms, SEO principles, web analytics, social media platforms, and marketing automation tools. • Ability to manage multiple projects, deadlines, stakeholders, and priorities at once. • Proactive problem-solving mindset with a willingness to ask questions, recommend solutions, and move work forward. • Strong organizational skills and ability to maintain content libraries, project trackers, and campaign documentation. • Analytical mindset with the ability to review performance data and recommend practical improvements. • Understanding of customer needs across biopharma, biotechnology, and cell and gene therapy markets preferred. • Familiarity with contract development and manufacturing organization, contract research organization, or contract testing services environments preferred.
Education & Experience
• Bachelor’s degree in life sciences, biology, molecular biology, immunology, virology, marketing, communications, or related field. • 2-4 years of experience either hands on experience in a lab setting, or commercial/marketing roles. • Strong scientific writing, technical communication, or marketing communications experience through academic, internship, agency, industry, or postdoctoral work. • Demonstrated ability to communicate scientific or technical topics clearly and accurately. • Experience managing multiple projects, deadlines, or stakeholders.
Quality Requirements
• Ensure compliance with all FDA and Worldwide Quality & Compliance regulations in all aspects of your work. • Adhere to established procedures and protocols, prioritize continuous training and skill development, and uphold the highest standards of data integrity to ensure accuracy, compliance, and operational excellence.
Disclaimer The above information in this description is intended to describe the general nature and level of work performed. It does not contain nor is it intended to be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. Duties, responsibilities, and activities may change at any time with or without notice.