Digital Lead (SEO, GEO, Discoverability)
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Key details
- Location
- Buenos Aires, Argentina
- Work style
- Hybrid
- Level
- Senior
- Function
- Marketing & Communications
- Focus area
- other
- Posted
- 5h ago
Skills
About the role
Who We Are
VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
We are looking for a Digital Lead to join our team and lead digital discoverability and website optimization initiatives for a major regional account across South America.
This is a role with a strong focus on SEO, GEO, AEO, website optimization and content operations, combining strategic thinking with hands-on digital expertise.
We are looking for someone who can go beyond traditional SEO and understand how brands need to evolve their digital presence across both search engines and AI-powered platforms.
What you'll do
- Lead SEO, GEO and AEO strategies to strengthen organic visibility and brand discoverability across traditional and AI-powered search environments.
- Own and prioritize the website optimization roadmap, identifying opportunities to improve traffic, engagement, usability and conversion.
- Analyze website performance, user behavior, search trends and competitive insights to identify optimization opportunities.
- Conduct keyword research, technical SEO audits, competitor analysis and content gap assessments.
- Work on technical SEO, site architecture, structured data and content optimization.
- Collaborate with UX/UI, technology, analytics, content and regional teams to continuously improve the digital experience.
- Support content authoring and publishing operations, including website updates, localization and CMS workflows.
- Define KPIs and translate data into actionable recommendations for regional and global stakeholders.
- Identify opportunities to incorporate AI and automation into digital and content workflows.
- Act as a regional subject-matter expert in digital discoverability, bringing a strategic perspective and helping evolve the practice beyond traditional SEO.
What we're looking for
- Senior experience in SEO, Digital Marketing, Martech, Digital Experience or Website Optimization.
- Knowledge or experience with GEO, AEO and AI-driven discoverability.
- Experience working with tools such as Semrush, Google Search tools and other SEO/AI platforms.
- Experience with CMS, content authoring and publishing workflows. Adobe Experience Manager or the Adobe ecosystem is a plus, but not mandatory.
- Experience working with analytics and visualization tools such as GA4, Looker Studio or Power BI.
- Understanding of UX optimization, CRO and web analytics.
- Ability to combine strategic thinking with hands-on execution.
- Strong stakeholder management and communication skills.
- Advanced English is required. Portuguese is a plus.
Work model
Hybrid work model in Buenos Aires.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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