Digital Marketing & Creative Specialist – DTC Beauty & Personal Care

Accountabilities

You will combine performance marketing, creative production, and e-commerce analysis to increase customer acquisition and support sustainable growth. Your responsibilities will include:

• Build, launch, manage, and optimize paid advertising campaigns across Meta platforms (Facebook and Instagram) and Google Ads, including Search, Shopping, and Performance Max.

• Structure campaigns, define target audiences, manage advertising budgets, and optimize customer acquisition cost (CAC) and return on ad spend (ROAS).

• Conduct systematic A/B testing of advertising concepts, copy, creative layouts, hooks, headlines, and promotional offers.

• Monitor campaign performance, troubleshoot underperforming ads, prepare clear reports, and present actionable recommendations to executive leadership.

• Conceptualize and personally produce digital advertising assets, including graphics, image layouts, promotional copy, before-and-after presentations, and short-form videos.

• Use design, video-editing, and AI-assisted creative tools such as Canva, Adobe Creative Cloud, CapCut, and generative AI platforms to accelerate production.

• Adapt creative assets for different advertising channels, including Meta, Google, TikTok, and YouTube.

• Identify suitable models and content creators who represent diverse hair types, skin tones, and age demographics.

• Prepare creative briefs, shot lists, and production instructions for photographers, videographers, and user-generated content (UGC) creators.

• Coordinate product demonstrations, customer testimonials, and before-and-after photography while managing production costs efficiently.

• Analyze campaign metrics, product margins, conversion rates, and average order value (AOV) to support profitable e-commerce growth.

• Collaborate on new product launches by developing initial creative assets, defining photography requirements, and establishing audience-testing frameworks.

• Identify opportunities to improve landing pages, promotional offers, conversion rates, and customer retention.

Requirements

The ideal candidate is a hands-on digital marketer who can independently manage advertising campaigns, produce high-quality creative assets, and translate performance data into practical growth decisions. They should be comfortable working directly with US-based leadership and taking ownership in a lean, fast-moving environment. Required qualifications include:

• At least 3 years of direct, hands-on experience building, managing, and optimizing Meta and Google Ads campaigns in the DTC e-commerce sector.

• Demonstrated ability to personally create advertising graphics, image layouts, short-form video edits, and persuasive ad copy.

• Proficiency with creative tools such as Canva, Adobe Creative Cloud, or CapCut.

• Strong understanding of e-commerce performance metrics, including CAC, ROAS, AOV, customer lifetime value (LTV), conversion rates, and campaign contribution margins.

• Practical experience sourcing models and content creators, preparing production briefs, and coordinating cost-effective photography and video shoots.

• Native-level written and spoken English proficiency, with the ability to write compelling advertising copy, prepare creative briefs, and communicate directly with US executive leadership.

• Full-time availability for one dedicated role. Candidates managing multiple client rosters or agency side projects are not eligible.

• Ability to work Monday through Friday during standard US Eastern Time business hours, including daily morning team meetings.

• A high-performance computer, HD webcam, noise-canceling headset, and reliable high-speed internet connection.

• Ability to work remotely from Latin America.

Preferred qualifications:

• Experience marketing beauty, personal care, hair care, skincare, self-tanning, or cosmetics products.

• Previous experience working directly with founders, COOs, or executive teams in lean, high-growth DTC e-commerce businesses.

• Familiarity with Shopify, Google Analytics 4 (GA4), landing page builders, or AI-powered creative tools.

• Knowledge of TikTok and YouTube video advertising strategies.

Benefits

• Monthly base salary of USD $2,000–$2,500, depending on experience, with flexibility for exceptional candidates.

• Fully remote, full-time position from Latin America.

• Monday-to-Friday schedule aligned primarily with US Eastern Time, with flexible availability around morning team meetings.

• Direct collaboration with executive leadership and visibility into business growth strategy.

• Opportunity to own performance marketing campaigns and creative production.

• Exposure to product launches and a growing portfolio of beauty and personal care products.