Digital Marketing Specialist: Content & Design
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Key details
- Salary
- $67K/yr
- Location
- Waltham, MA, United States
- Work style
- Hybrid
- Level
- Mid level
- Job type
- Full-time
- Experience
- 3–6 yrs
- Function
- Marketing & Communications
- Focus area
- other
- Posted
- Yesterday
Skills
About the role
Overview
If you’re looking for a high-energy, inclusive atmosphere and a company that understands the importance of work/life balance, Commonwealth with LPL is your match! From generous bonus and 401(k) programs to tuition reimbursement and flexible work schedules, Commonwealth with LPL is focused on helping its employees thrive in an environment suited to their needs. On top of all that, the Corporate Strategy department offers a hybrid work schedule, so you will be able to work from home on Wednesdays and Fridays.
We’re looking for a digital marketing specialist, content and design, to join our ranks. Are you inspired by the opportunity to help small business owners create and elevate their brand presence? Commonwealth with LPL Advisor Marketing is seeking an individual to fill a Digital Marketing Specialist: Content & Design role. This role will encompass the development and execution of compelling visual design solutions and content that strengthens and elevates financial advisory firm brands. This role collaborates closely with marketing, communications, digital, and business stakeholders to create consistent, engaging, and strategically aligned brand experiences across print, digital, social, and web channels.
The Digital Marketing Specialist: Content & Design role combines creative expertise with strategic brand thinking to develop content, visual assets, and marketing materials that effectively communicate advisor value propositions, support business objectives, and enhance audience engagement. The individual in this role ensures all creative deliverables reinforce brand standards, maintain visual consistency, and deliver a cohesive brand experience across every touchpoint.
Key Responsibilities
- Developing and executing high-quality creative designs and content that support marketing campaigns, corporate communications, advisor initiatives, and business priorities
- Utilizing AI-powered tools to support content research, ideation, development, and optimization while ensuring all deliverables align with brand standards, business objectives, and compliance requirements
- Maintaining and evolving brand standards, ensuring consistent application across all internal and external touchpoints
- Designing a wide range of marketing materials including logos, digital advertisements, email templates, websites, social media assets, presentations, event collateral, brochures, and promotional materials
- Partnering with marketing consultants and strategists, content creators, and business stakeholders to translate business objectives into effective visual communications
- Creating visually compelling graphics, infographics, and multimedia content that enhance audience engagement and brand recognition
- Supporting website and digital experience initiatives by designing user-focused assets that align with brand guidelines and digital best practices
- Assisting in onboarding related activities, including:
- Developing brand assets and collateral such as DBA name creation, logo, stationery suite, website development, and other corresponding launch materials
- Managing multiple design projects simultaneously, balancing priorities, and meeting deadlines in a fast-paced environment
- Collaborating with financial advisors and business partners as needed to ensure quality and brand consistency
- Guiding website and landing page setup
- Providing guidance across key branding and marketing topics, including:
- Target marketing and audience segmentation
- Website strategy, UX, and design
- SEO and analytics
- Social media optimization
- Aiding submissions to Compliance and working toward approval of pre-launch materials and post-launch deliverables
- Staying current on design trends, emerging technologies, and industry best practices to continuously improve creative output
- Contributing to the development of scalable creative templates and design systems that improve efficiency and consistency across the organization
Core Strengths and Skills
- Bachelor's degree in graphic design, visual communications, fine arts, or a related field
- 3+ years of professional design experience, preferably within financial services, enterprise marketing, or a regulated industry
- Strong portfolio demonstrating expertise across digital, print, and brand design
- Advanced proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Acrobat, and Figma)
- Understanding of UX/UI principles and digital design best practices
- Excellent attention to detail, typography, layout, color theory, and visual storytelling skills
- Strong communication and collaboration skills with the ability to present and defend creative concepts
- Ability to manage multiple projects and deadlines while maintaining high-quality work
- Experience supporting multi-channel brand deliverables
- Knowledge of email marketing, website design, and social media creative development
- Experience working within established brand governance frameworks
- Familiarity with motion graphics, video editing, and content management systems is a plus
Have we piqued your curiosity? Can you see yourself thriving in this opportunity?
Picture Yourself Here
At Commonwealth with LPL, we believe in a better world. We hold ourselves and each other to higher standards. We take care of one another. That’s why we invest in you—we encourage employee growth both in your career and education; we offer incredible health care benefits; and we find plenty of occasions to celebrate. What’s not to love?
We are always striving to be better, and we are looking for employees who share that same mindset. Better people, better coworkers, better leaders, better creators. Bring your best work and your full self to the table, and we will do the same. Together, we can build a better future for our advisors, their clients, our company, and you.
The Fine Print
We care about your online safety as a prospective employee and encourage you to exercise caution when responding to job postings online. Commonwealth with LPL will never ask potential hiring candidates to pay or transfer funds as a precondition of interviews or employment, nor will we authorize recruiters or agents to do so on our behalf.
Commonwealth with LPL is an equal opportunity employer, making intentional efforts to source talent from all backgrounds.