Digital Marketing Specialist - Hybrid
Pasadena, CA, United States4w ago
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Skills
About the role
Starting Pay Range
$28.00 - $34.00 - HourlyDepending on experience
Job Description:
The Digital Marketing Specialist is responsible for planning, executing, monitoring, and optimizing digital marketing campaigns that support client enrollment, engagement, brand awareness, and organizational goals. This role manages digital advertising across multiple platforms, evaluates campaign performance, maintains accurate and engaging website content, supports CRM and lead-management processes, and translates marketing data into clear recommendations.
The ideal candidate is both analytical and creative, understands how digital channels work together, and can actively adjust campaigns based on performance, audience behavior, budget, and client priorities.