Director-Brand Experience

Job Category:

Executive Leadership

Work Shift/Schedule:

8 Hr Morning - Afternoon

Northeast Georgia Health System is rooted in a foundation of improving the health of our communities.

About the Role:

Job Summary

Responsible for directing the implementation of facility, brand and service standards to ensure safe, functional and aesthetically pleasing interior and exterior spaces and experiences which will positively influence consumer preference and patient satisfaction. Leads cross-functional work including employed and contract teams, internal stakeholders and brand champions to ensure the NGHS brand extends into the physical elements of NGHS facilities and into all aspects of the experience beyond the care received. Serves as the go-to interiors and exteriors expert across NGHS and ultimate champion for creating stellar patient and visitor experiences.

Minimum Job Qualifications

• Licensure or other certifications:

• Educational Requirements: Bachelor’s degree in a communication or design related field. 8+ years experience with signage, branding and facility design.

• Minimum Experience:

• Other:

Preferred Job Qualifications

• Preferred Licensure or other certifications:

• Preferred Educational Requirements: Masters

• Preferred Experience:

• Other:

Job Specific and Unique Knowledge, Skills and Abilities

• Strong written, oral communication and presentation skills.

• Ability to prioritize and manage multiple projects simultaneously.

• Creative vision, including a strong understanding of design principles, color theory and current design trends.

• Familiarity with construction methods, building codes and healthcare regulations.

• Problem solving and creative thinking skills.

• Special events planning.

• Attention to detail, ensuring all aspects of design are considered and implemented accurately.

• Strong interpersonal skills to manage effectively and work across the organization to achieve cross-functional objectives.

• Management skills in hiring, training, motivating and supervising staff.

• Budget planning and implementation.

Essential Tasks and Responsibilities

• Directs development of a comprehensive brand experience at NGHS facilities, ensuring safe, functional and aesthetically pleasing interior and exterior experiences consistent with system messaging and tone.

• Oversees planning and execution of signage strategy and naming nomenclature across NGHS and all affiliated brands in collaboration with Facilities Development, Plant Operations and vendors.

• Directs  the selection of interior and exterior finishes, fabrics, lighting, furniture and decorative elements that align with the design concept and brand experience standards in collaboration with system and client leadership.

• Responsible for development and management of system-wide signage and branding budget, working within that budget to source materials and manage project costs.

• Collaborates on details of special events including groundbreakings, ribbon cuttings, open houses, health fairs and more to align with system brand experience standards.

• Work collaboratively with Service Line and Facility Leadership to understand their needs, preferences and project goals are met while creating brand experiences that positively influence consumer preference and patient satisfaction.

• Works with architects and design firms to coordinate elements such as signage, operational function needs, AV and art locations, holiday decorations and more.

• Responsible for day-to-day oversight and protection of NGHS brand at NGHS facilities.

• Directs Branded Signage Specialist to oversee signage and wayfinding projects and maintain the master signage inventory across all NGHS locations, monitoring for replacement or repair.

• Leads, coaches, mentors, teaches, challenges and inspires a team of designers, project managers and patient-facing staff members whose work touches each patient and visitor, impacting the patient and visitor experience.

• Act in a way that ensures collaboration, respect, open communication, professionalism and positivity across a diverse workforce - especially in times of uncertainty.

Physical Demands

• Weight Lifted: Up to 20 lbs, Occasionally 0-30% of time

• Weight Carried: Up to 20 lbs, Occasionally 0-30% of time

• Vision: Moderate, Frequently 31-65% of time

• Kneeling/Stooping/Bending: Occasionally 0-30%

• Standing/Walking: Occasionally 0-30%

• Pushing/Pulling: Occasionally 0-30%

• Intensity of Work: Frequently 31-65%

• Job Requires: Reading, Writing, Reasoning, Talking, Keyboarding, Driving

Working at NGHS means being part of something special: a team invested in you as a person, an employee, and in helping you reach your goals. 

NGHS: Opportunities start here.

Northeast Georgia Health System is an Equal Opportunity Employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.