Director Gaming Category, EMEA

Position Summary Responsibilities and Expectations

Category Strategy and Growth

• Develop and execute annual and multiyear European Gaming category plans, with revenue, market share, and profitability goals supported by clear priorities, resources, and milestones.

• Identify growth opportunities by country, product segment, price tier, and channel. Prioritize investment using market size, competitive performance, consumer demand, and expected financial return.

• Partner with Sales on customer growth plans that expand distribution, improve assortment and placement, and accelerate sell-through across retail, online retail, and distribution; coordinate with the direct-to-consumer team on regional opportunities.

• Use market share data, partner sell-through, and internal financial reporting to monitor performance and lead corrective action when results fall behind plan.

Financial and commercial performance

• Be accountable for regional Gaming category revenue and profitability targets, working with Sales and Finance to manage gross margin, product mix, promotional investment, and cost-to-serve.

• Lead regional pricing and promotional planning within global guidelines and agreed approval authority, balancing competitiveness, consumer value, and margin requirements.

• Allocate and manage channel marketing budgets and market development funds (MDF). Evaluate incremental sales, profitability, and return on investment to improve future spending decisions.

• Partner with Demand Planning and Sales on forecasts, product availability, and channel inventory health; manage regional lifecycle plans to reduce aged stock and margin erosion.

Channel Marketing leadership and execution

• Lead, coach, and develop the Europe Channel Marketing team, setting clear objectives, ownership, and performance expectations across countries and product categories.

• Ensure channel programs, retail media, merchandising, and partner activations support category priorities and deliver measurable sell-through and financial results.

• Lead regional commercial readiness for product launches, aligning assortment, availability, pricing, partner activation, and localized content with global teams.

• Build strong relationships with priority channel partners alongside Sales, using joint business reviews to identify opportunities and improve execution.

• Represent Europe in global category planning, providing market and customer insights that inform product roadmaps, positioning, pricing, and portfolio decisions.

• Establish regular business reviews that connect revenue, market share, margin, inventory, and marketing investment to clear decisions and actions.

Essential Skills and Experience

• 10+ years of relevant experience in category management, commercial leadership, channel marketing, or sales within gaming peripherals, consumer technology, or a closely related hardware business.

• Proven success delivering revenue growth, market share gains, and profitability improvements across multiple European markets.

• Experience leading and developing geographically distributed teams, including direct people management responsibility.

• Strong commercial and financial judgment, with experience managing category performance, budgets, pricing, promotions, and margin trade-offs.

• Deep understanding of European retail, online retail, and distribution channels, including differences in consumer behavior and route to market across countries.

• Ability to turn market research, financial data, and partner insights into actionable growth plans and clear executive recommendations.

• Experience delivering product launches and influencing Sales, Product, Marketing, Finance, and Planning teams within a global matrix organization.

• Excellent communication and stakeholder management skills; fluent written and spoken English. Additional European languages are an advantage.

• Bachelor’s degree or equivalent professional experience. Ability to travel across Europe and internationally as business needs require.

Preferred Qualifications

• Direct experience with Gaming Peripherals, Gaming hardware and a strong understanding of gaming audiences and purchasing behavior.

• Experience with major European retail and online retail partners, retail media, and third-party market share measurement.

• Experience with regional P&L management and balancing established market performance with expansion into growth markets.

Work Location

• This role can be based in either the UK or Germany.