Director, Healthcare Revenue

Accountabilities

• Define and execute the overall healthcare channel strategy, expanding direct practitioner sales, inbound and outbound acquisition, and strategic marketplace partnerships.

• Own healthcare channel revenue targets, forecasting, account performance, and annual operating plans, ensuring growth objectives align with broader business goals.

• Develop business plans and growth initiatives for direct healthcare practitioner sales and marketplace partners, identifying opportunities to increase revenue and market penetration.

• Build and optimize the infrastructure needed to scale the channel, collaborating with product, marketing, data, supply chain, demand planning, revenue operations, and finance teams.

• Establish effective CRM workflows, practitioner qualification processes, product and pricing strategies, reseller controls, minimum advertised price (MAP) enforcement, fulfillment processes, and practitioner support systems.

• Create a digital-first practitioner experience by adapting website, email, and lifecycle marketing capabilities to improve engagement, activation, education, and retention.

• Recruit, structure, and manage a lean, commission-based practitioner sales network, evaluating sales productivity and defining the business case for future in-house sales hires.

• Build and strengthen executive-level relationships with healthcare marketplace partners, buyers, category managers, and other strategic stakeholders.

• Lead commercial negotiations, partnership agreements, and joint business planning to drive sustainable revenue growth and long-term partner value.

• Develop and execute partner marketing initiatives, including promotional calendars, merchandising, digital shelf optimization, educational campaigns, trade marketing, and co-marketing programs.

• Collaborate with product, marketing, regulatory, and clinical teams to develop practitioner-led key opinion leader (KOL) programs, educational events, and research initiatives that strengthen professional credibility.

• Monitor healthcare industry trends, competitive developments, regulatory changes, consumer health preferences, and partner feedback to identify new commercial opportunities.

• Track channel performance against annual operating plan targets, contribution margin goals, marketing return on investment, customer acquisition, retention, and partner growth.

• Strengthen practitioner confidence, recommendations, and advocacy by positioning the business as a trusted provider of science-backed solutions in microbiome health, metabolic health, and functional wellness.

Requirements:

• At least 8 years of experience in sales, business development, account management, or commercial leadership.

• Professional experience in healthcare, dietary supplements, probiotics, functional health, consumer wellness, science-driven products, or a related industry.

• Direct experience working with healthcare practitioners, healthcare marketplaces, commerce platforms, distributors, or specialized wellness sales channels.

• Demonstrated success scaling a direct healthcare practitioner, clinical, or B2B channel from an early stage to meaningful revenue through digital-first strategies.

• Proven ability to manage practitioner accounts and strategic channel partnerships, exceed revenue targets, and establish scalable commercial processes.

• Strong financial and quantitative skills, including revenue forecasting, channel performance analysis, contribution margin management, and marketing investment evaluation.

• Ability to translate business questions into analytical requirements and collaborate effectively with data and analytics teams.

• Experience developing commercial strategies, annual business plans, account growth plans, and performance measurement frameworks.

• Strong commercial negotiation skills and experience developing joint business plans with strategic partners.

• Demonstrated ability to build and manage sales networks, motivate external sales representatives, and establish effective incentive structures.

• Excellent communication, relationship management, and cross-functional collaboration skills, with the ability to influence senior stakeholders.

• Strategic thinking combined with a hands-on, results-oriented approach to execution, problem-solving, and continuous improvement.

• Familiarity with digital marketing, CRM systems, practitioner engagement, e-commerce, and customer lifecycle strategies is highly valuable.

Benefits:

• Annual salary: $200,000–$225,000.

• Medical, dental, and vision insurance.

• Commuter benefits.

• Life insurance and short-term disability (STD) insurance.

• 401(k) retirement plan with company matching contributions.

• Flexible Time Off (FTO).

• Equity participation, providing an opportunity to share in the company's long-term growth.

• Remote work arrangement.

• Opportunity to lead a strategic revenue channel and shape commercial growth in the healthcare and wellness sector.

• Cross-functional collaboration with teams across marketing, product, data, finance, supply chain, and clinical functions.

• Opportunity to build strategic healthcare partnerships, develop practitioner sales networks, and expand science-backed wellness offerings.