Director, IT Web Revenue Systems

SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. We're always seeking exceptionally skilled and knowledgeable individuals to join our team.

What you get to do:

The Director, IT Web Revenue Systems will be responsible for developing and implementing the company’s digital marketing strategy for United Parks & Resorts. The individual in the role will be accountable for positioning inbound & outbound consumer facing digital communications to create demand and drive revenue for the parks. The Director, IT Web Revenue Systems will work closely with internal stakeholders and will champion digital marketing across the company through deep expertise, earned influence and effective change management.

• Direct domestic and international digital strategy and how the SeaWorld and Busch Gardens brands are represented to the consumer.
• Develop digital channel strategy to align with SEA vision for the ideal consumer Web and mobile experience with SEA brands. Provide guidance to SEA marketing leadership to improve online guest experience, increase revenue performance and ensure that the level of investment is consistent with expected ROI. Determine synergies across digital, social, and direct marketing channels.
• Oversee social, content strategy, mobile activation and vacation packaging. Work closely with Corporate and Park executives to align business goals and create content platforms and activation strategies that will have the greatest impact. Work closely with Corporate Affairs and park teams to coordinate social and content efforts.
• Develop, monitor and report key performance indicators for SEA digital channels. Provide updates to SEA Marketing Leadership reporting analysis of key metrics associated with core projects. Actively share best practices across Parks.
• Manage team members including approving and prioritizing projects, budgets, etc., managing individual and team performance through coaching, feedback, and performance management discussions.
• Day to day agency & budget management.

What it takes to succeed:  

• Must have a Bachelors degree in Marketing or a related business field; MBA or related post-graduate degree preferred.
• Must have at least 5 years of marketing experience.
• Must have at least 3 years of experience in digital marketing.
• Must have excellent communication skills (written and oral) with an ability to adapt communication style to a number of different audiences.
• Must be able to manage and prioritize diverse projects.
• Must be enthusiastic, confident change-agent with ability to work in a demanding and fast paced environment.

The perks of the position:

• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K Retirement plan
• Voluntary Insurance
• Life Insurance
• Disability Benefits
• Tuition Reimbursement
• Dependent and Health Care Flexible Spending Accounts
• Employee Assistance Program
• Legal Assistance Plan

EEO Employer:

SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.