Director - Marketing, e - Commerce

Job Location:

The Parq Building

Overview

Minor Food is one of Asia's most dynamic food service companies and a leading global restaurant operator, with more than 2,700 outlets across 25 countries. Our portfolio spans a wide range of well-loved brands - from The Pizza Company, Swensen's and Sizzler to Dairy Queen, Burger King, The Coffee Club, Bonchon, The Steak & More, Benihana and more.

 

Driven by a commitment to delivering exceptional customer experiences and achieving the highest standards of satisfaction. We grow by innovating, expanding into new markets and investing in the people who make it all happen. Whether you're building your first career in food service or bringing years of expertise to the table, Minor Food offers the scale of a global operator with the energy and opportunity of a company that's still very much on the move.

1. Job Purpose:

Drive off premise pizza and pasta category growth by creating new occasions, maximizing accessibility and increasing consumption frequency.

 

2. Main Responsibilities:

1. Digital Sales Strategy and Performance

• Develop and execute strategies to maximize sales and profitability across web, app, and online delivery channels.

• Monitor key performance indicators (KPIs), analyze performance data, and adjust tactics to achieve targets.

• Identify new opportunities for growth in digital channels, including partnerships and emerging platforms.

2. Customer Relationship Management (CRM)

• Oversee the implementation and optimization of CRM strategies to enhance customer retention, loyalty, and lifetime value.

• Leverage customer data and insights to design targeted campaigns that drive repeat purchases and engagement.

• Work closely with the IT and analytics teams to ensure the CRM platform is effective, scalable, and aligned with business objectives.

3. Digital Marketing for Delivery

• Collaborate with the marketing team to create and execute campaigns tailored for the food delivery segment.

• Manage the budget and ROI for digital advertising channels, including paid search, social media, and display ads.

• Optimize the user journey across digital touchpoints, ensuring seamless customer experiences.

4. E-Commerce and Platform Optimization

• Lead enhancements to the website and mobile app to improve usability, conversion rates, and customer satisfaction.

• Work with product and tech teams to ensure the platforms support promotional activities and new features.

• Stay updated on industry trends and competitor innovations to maintain a competitive edge.

5. Cross-Functional Leadership

• Collaborate with operations, marketing, IT, and analytics teams to ensure alignment on digital growth objectives.

• Provide clear reporting and insights to the leadership team on digital performance and future opportunities.

• Mentor and guide team members in best practices for digital marketing and growth.

6. Data-Driven Decision Making

• Use advanced analytics to identify customer behavior trends and campaign effectiveness.

• Implement A/B testing and other optimization methods to refine digital strategies.

• Advocate for a data-driven culture within the organization.

7. Innovation and Future-Readiness

• Drive innovation in digital customer engagement, leveraging tools like AI, personalization, and automation.

• Explore opportunities in emerging digital trends, such as voice commerce, augmented reality, and gamification, to enhance customer experiences.

Qualifications:

• Proven track record in digital growth, digital marketing, or e-commerce leadership, ideally within the food delivery or retail industry.

• Strong understanding of CRM systems, customer lifecycle management, and data analytics.

• Experience in managing digital advertising campaigns and budgets across multiple platforms.

• Strategic thinker with the ability to execute plans effectively and adapt to changing market conditions.

• Excellent leadership, communication, and cross-functional collaboration skills.

• Familiarity with agile methodologies and digital transformation processes is a plus.

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Education:

• At least bachelor degree in Marketing or any related fields.

 

Experience:

• At least 10 year experience in directing and leading sales and marketing team of international companies.

• Experience in marketing communication, with good knowledge of restaurant operations and management.

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