Director of eCommerce & DTC

Build the DTC growth engine for Protein Candy and Pulp & Press

We're looking for the person who turns our brands into a growth engine online: our Shopify sites, Amazon, TikTok Shop, and whatever channel comes next. You'll set the DTC strategy, own the P&L, and decide where the next dollar of growth comes from.

Protein Candy is redefining the $40B candy category with functional, better-for-you products. Since launching in mid-2024, we've grown into 4,000+ retail doors, including Kroger, Walmart Canada, and Circle K, with thousands more coming online by the end of the year.

Pulp & Press is a legacy cold-pressed juice brand being reinvented. You'll build its direct and marketplace business alongside Protein Candy.

The Role

This is a commercial leadership role with an operator's hands. You'll own DTC revenue and the P&L for both brands, run our Shopify sites and marketplace business, steer our agency partners, and build the team as we scale.

As part of our Marketing team, you'll work closely with our leadership team and with partners across retail, operations, lifecycle, and social. If you can read a P&L and a conversion funnel with equal ease, love finding growth others miss, and know when to say no to a shiny new channel, this is your role.

What You'll Own

1. Set and lead the DTC channel strategy

• Own the DTC strategy and roadmap across eCommerce, marketplaces, social shopping, and new channels for both brands
• Decide the channel mix and where to invest for each brand, based on performance and growth expectations. Decide how channels work together and where the next dollar of growth comes from
• Judge whether new marketplaces are worth it. Build the business case as they come up, and know when to say no
• Grow and lead the DTC team as we scale
  
  

2. Drive growth marketing and experimentation

• Own acquisition and retention strategy across paid media, SEO, and CRO, working alongside our Lifecycle marketer who owns Klaviyo and customer lifetime value
• Test new ad channels, formats, and audiences (TikTok, YouTube, CTV, affiliate, retail media, and whatever is next) and scale what works
• Use DTC as the launchpad for new products, flavours, and bundles, and feed what you learn back into innovation
  
  

3. Own the Shopify sites

• Own both brand sites end to end: eCommerce, UX, performance, MarTech, and analytics
• Run CRO and A/B testing across the funnel, from landing page to checkout, on an always-on testing calendar
• Keep the tech stack and sites lean and working
  
  

4. Build our marketplace business

• Own Amazon (US and Canada) for both brands: listings, A+ content, storefronts, ads, reviews, account health, and FBA inbound
• Own TikTok Shop as a sales channel: setup, listings, affiliate commission structure, Shop ads, and GMV. Our Social team owns content and creators
• Own expansion into new marketplaces
• Protect our brand presence online, including pricing strategy and unauthorized resellers
  
  

5. Own DTC revenue, P&L, and reporting

• Own DTC revenue targets by brand and channel, driven by traffic, conversion, and AOV
• Manage the DTC P&L through contribution margin: media, agency fees, promotions, marketplace fees, and fulfillment
• Own pricing, promotions, and the offer calendar (launches, BFCM, bundles), aligned with Retail to avoid channel conflict
• Own performance data strategy: set marketing KPIs and goals, make sure data capture and attribution are right, and run weekly and monthly reports and dashboards
  
  

6. Manage agency partnerships

• Set clear strategy, scopes, KPIs, and fees for paid media, marketplace, and site agency partners
• Run weekly performance check-ins and quarterly business reviews, and hold partners accountable
• Recommend what to bring in-house and which partners we need as we scale
  
  

7. Partner across the business

• Work with Logistics, Supply Chain, Customer Care, and Operations on channel readiness, inventory availability, service levels, and key initiatives
• Forecast DTC and FBA demand with Ops to prevent stockouts and storage fees
• Brief Social and Design on creative that converts, and align with Retail on pricing and launch timing
  
  

You're the Right Fit If You:

• Have 7+ years in eCommerce or DTC growth for a consumer brand, with proven revenue growth and P&L ownership down to contribution margin
• Have managed agencies and held them to clear scopes, KPIs, and fees
• Know Shopify inside out, including UX, CRO, A/B testing, and site performance
• Have hands-on Amazon experience, ideally in both the US and Canada: listings, A+ content, ads, account health, and FBA
• Know TikTok Shop and social shopping, or are excited to build them
• Have run paid media, SEO, or affiliate programs and tested new channels like TikTok, YouTube, CTV, and retail media
• Are comfortable with attribution, dashboards, and making decisions from the data
• Can build a business case for a new channel and say no when the numbers do not work
• Forecast demand with Ops and understand inventory, stockouts, and FBA storage fees
• Work well across retail, ops, supply chain, creative, and customer care, and can lead a growing team
• Are hands-on, fast, and resourceful. You find a way to get it done, even on short notice

Nice to Haves

• Background in CPG, food, beverage, snacks, or wellness brands
• Experience managing pricing and unauthorized resellers
• Experience launching new products through DTC alongside a retail business
• Familiarity with Klaviyo and common Shopify MarTech tools
• Based in the GTA or Southwestern Ontario

Our Values

• Discipline – Show up ready to perform, even when it's hard. Accountable, punctual, prepared, dependable—no excuses.
• Results Oriented – Impact over activity and ego. Every hour and dollar should create measurable value.
• Innovation – Everyone innovates with curiosity—in every role. We look for smarter, faster, better ways to win.
• Value Others – We genuinely respect our team, our customers, and our community. We participate, contribute, and support each other. We have fun.
• Excellence – We hold ourselves to a higher standard—in quality, adaptability, effort, and attitude. Being "all-in" is the minimum.

Diversity & Inclusion

We welcome applications from all qualified individuals and are committed to building a diverse, inclusive team. If you require accommodations during recruitment, let us know when you apply.