Director of Marketing & Communications

Work Where You Matter!
At St. Croix Hospice we guide patients and families through the end-of-life journey. Through compassionate care, we focus on our patient’s quality of life, empowering them to make the most of their time with dignity, comfort and respect. If you are ready to be part of an extraordinary team of caregivers, then come work where you matter.

Director of Marketing & Communications

Position Overview
This senior member of the Marketing & Communications team will develop and implement communications and marketing plans and programs to engage and activate the agency’s internal and external audiences in alignment with the organizational goals and objectives. The director will lead the generation of marketing and digital marketing content and strategy that engages audience segments and leads to measurable results. This position requires a collaborative and strategic leader who is excited to work across teams to maintain and strengthen the agency brand and reputation, as well as support the health and growth of the business. The position reports to the Vice President of Marketing & Communications and works closely with senior executives. The ideal candidate will be an experienced professional with a passion for the job and ability to discern opportunity and direct activity that meet the vision of the organization.

Essential Functions and Skills
Responsibilities

• Develop and implement integrated, high-visibility internal and external programs and strategies for diverse audiences, ensuring timely, on-target delivery.
• Support a growing digital, social media and market brand presence that deepens engagement, drives business and builds partnership.
• Direct PR, social media, websites, internal comms, advertising, and digital marketing — including SEO, GEO and AEO strategies — functions and teams.
• Develop, implement and monitor related digital marketing budgets.
• Lead multidisciplinary projects, often spanning multiple departments, with an ability to execute numerous priorities simultaneously while managing others, taking initiative and demonstrating progress.
• Monitor industry trends, analyze impact and ROI of department activity, and identify cross-promotional opportunities.
• Design and implement comprehensive marketing strategies to create awareness of the company’s business.
• Create, edit and proof compelling content, which may include key messages, collateral, thought leadership communications, digital content and more.
• Maintain the agency brand, voice, style, as well as department policies and procedures including media, social media and photography.
• Performs other duties as assigned.
  

Qualifications

Requirements/Qualifications

• Bachelor’s degree in marketing or related field, preferred
• 10+ years’ experience as a Marketing and/or Communications leader. Healthcare background is highly desirable.
• 2+ years’ experience with digital measurement tools, such as Google Analytics; and management of paid search and programmatic display. Comfortable with current digital marketing techniques and best practices, including the use of AI.
• Proficient with the Microsoft Office suite of products.
• Proven success leading public relations and media relations initiatives.
• Strong understanding of website functionality and content management systems.
• Demonstrated experience developing and executing marketing communications and digital marketing strategies that deliver measurable results.
• Experience managing, coaching and developing team members.
• Strong leadership, project management, organizational, presentation, analytical and creative thinking skills.
• Experience managing vendors and partners, overseeing budgets and allocating resources effectively.
• Demonstrated ability to partner with, coach and influence executives.
• Ability to innovate, work independently, delegate effectively and lead with a focus on results.
• Excellent verbal and written communication skills, supported by a portfolio of relevant work.
• Ability to pass DHS background study.

Physical Requirements & Working Conditions
The physical requirements described are representative of those that must be met to
successfully perform the essential responsibilities of this position. Reasonable accommodation may be made.

• Pushing/Pulling and Lifting/carrying up to 10 pounds.
• Prolonged periods sitting at a desk and working on a computer.

The annual salary range for this role is $115,000-$127,000/annually. An employee’s actual annual salary will be based on but not limited to: geographic location, relevant education, applicable certifications, depth of experience, and special skillsets. The total compensation package for this position may also include the opportunity to participate in employee benefits including our medical/dental/vision/pet insurance, disability and life insurance, paid time off, and 401(k) retirement plans, subject to applicable plan terms, and/or eligibility for other compensation.