Director of Product, AI Labs
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Skills
claude codego-to-marketmarket analysisopenaiproduct strategy
About the role
Who we are
airSlate built a $200M+ business serving dozens of millions of users across pdfFiller, SignNow, DocHub, AltaFlow and Instapage, on the back of a proprietary long-tail marketing engine. AI is now disrupting the core of that business and, at the same time, opening up a much bigger opportunity: solving the underlying business outcome end to end — draft, sign, track, invoice, collect — not just the document step.
The opportunity
We're running the company as two deliberately separate efforts. Our legacy portfolio — pdfFiller, DocHub, SignNow, AltaFlow — which we're optimizing for defensible 3-5 year revenue to fund what's next. AI Labs: a structurally separate, AI-native business we're building from scratch, targeting $20-50M of new topline in 2-3 years.
AI Labs is already proving the model works. BizDraft — AI-drafted agreements for SMBs — has shipped and is our learning vehicle for running a ~90% AI-driven product end to end. Ordinum, an AI compliance agent for regulated SMBs, is in development. BizPulse, which reconstructs a small business's financial and operational reality straight from its inbox, is in a controlled experiment. Alongside the products, AI Labs has rebuilt the pdfFiller editor from scratch (5x faster, 10x smaller) and stood up internal AI systems — Discovery Engine, document-based segmentation, Synthetic Users, Zero Reporting — that are starting to change how the rest of the company works.
We need a product leader to take AI Labs from "proving the model" to a real business.
The role
You'll own product for AI Labs: strategy, roadmap, and definition across our AI-native product line (BizDraft, Ordinum, BizPulse, and whatever comes next). You lead a small group of Product Owners (now 1 in role, with potentially more to hire), and will work in tight lockstep with AI Labs' engineering leadership, who own the build team.
A small go-to-market team — one product marketer and one marketer — supports AI Labs today, and you'll work closely with them on market analysis, idea generation, triage and prioritization, positioning, and launch.
What you'll do
- Own product strategy and roadmap for AI Labs, targeting $20-50M in new AI-native topline over 2-3 years
- Scale BizDraft post-launch, drive Ordinum and BizPulse through to go/no-go for launch
- Identify, size and prioritize 2 to 5 more high-potential projects, based on established customer needs and a potential competitive advantage for airSlate
- Hire and lead a very small team of AI-native, 0-to-1 Product Owners, each owning the build out of a specific product against the prioritized ideas, and developing it based on customer and market feedback
- Develop a working understanding of our existing products (pdfFiller, SignNow, DocHub, AltaFlow) and their customers, to surface needs and use cases AI Labs can act on — some of which may be better rolled into an existing product as a feature rather than launched as a standalone AI Labs product
- Define product requirements and priorities with the precision AI-driven execution demands
- Partner closely with AI Labs' engineering lead on sequencing and trade-offs, without owning the engineering team directly
- Decide which internal AI systems incubated in Labs (Discovery Engine, segmentation, Synthetic Users, Zero Reporting, etc.) are ready to hand off to a functional owner — Marketing, CIO, Data — once proven, and which stay in Labs
- Partner with the AI Labs go-to-market team on positioning, GTM planning, and launch execution for each product as it matures
- Represent AI Labs product progress to the executive team and the board
Who you are
- Experienced in building 0-to-1 inside a larger company
- A builder-operator who has shipped AI-native products end to end — or at the very least, transformative standalone features or modules on top of existing products, with proven adoption success
- Deeply fluent in AI-assisted build workflows (Claude Code, OpenAI's Codex and the like) and what they change about team shape, ratios, and the product definition bar
- Comfortable driving product outcomes through precision and influence rather than headcount — you won't have an engineering team reporting to you
- Commercially minded — comfortable partnering closely with marketing and PMM on positioning and GTM
- Low ego and collaborative — able to earn credibility with engineering leadership and peers rather than assume it from the org chart
- SaaS, SMB, and document/workflow space experience a plus
Why this and not somewhere else
Ownership of product for the most ambitious green-field initiative in the company, with real budget and a mandate to help build a $20-50M+ business from scratch — backed by a company with 100M+ users and proven distribution.