Director of Web Content Strategy
Free account needed to apply or save. It takes a minute, and we'll bring you right back to this job.
How well do you match this job?
Key details
- Location
- United States
- Work style
- Remote
- Level
- Lead / Staff+
- Job type
- Full-time
- Experience
- 7–10 yrs
- Function
- Marketing & Communications
- Focus area
- other
- Posted
- 6h ago
Skills
About the role
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Web Content Strategy based in the United States.
We are seeking an experienced and strategic digital content leader to oversee enterprise-wide web content strategy across a diverse digital ecosystem. In this role, you will shape content governance, editorial standards, and publishing practices to ensure consistent, accessible, and engaging digital experiences. You will lead a team of content strategists, writers, and editors while collaborating with marketing, communications, IT, UX, and academic stakeholders. Your work will directly support audience engagement, student recruitment, and organizational brand positioning. You will also drive major digital initiatives, including website redesigns, content migrations, and information architecture improvements. This is an opportunity to combine strategic leadership, team development, and data-driven innovation within a collaborative, mission-oriented environment.
Accountabilities:
-
Enterprise Content Strategy: Develop and lead the organization's web content strategy across multiple digital platforms, including external websites, internal portals, and digital signage systems such as Sitecore and SharePoint Online.
-
Content Governance & Editorial Standards: Establish and maintain content governance frameworks, editorial guidelines, voice and tone standards, ownership models, approval workflows, and content lifecycle management practices.
-
Digital Content Management: Oversee large-scale content initiatives, including website redesigns, content audits, migrations, and information architecture improvements, ensuring consistency and quality across all digital properties.
-
Team Leadership & Development: Manage, mentor, and develop a team of content strategists, writers, and editors, providing performance feedback, professional development opportunities, and clear strategic direction.
-
Cross-Functional Collaboration: Partner with marketing, communications, IT, UX/design, enrollment, academic departments, and administrative teams to align digital content with institutional priorities and audience needs.
-
Content Operations & Scalability: Design and optimize scalable processes for content creation, review, approval, publishing, and ongoing maintenance across distributed teams.
-
Training & Enablement: Lead training initiatives and provide guidance to decentralized content contributors, encouraging adoption of editorial standards, governance policies, and best practices.
-
Performance Measurement & Optimization: Define and monitor content performance indicators, including SEO rankings, audience engagement, and conversion metrics. Use analytics and reporting insights to continuously improve content effectiveness.
-
Accessibility & Quality Assurance: Ensure digital content is accurate, consistent, accessible, and compliant with applicable accessibility standards, including WCAG and ADA requirements.
-
Continuous Improvement: Identify opportunities to improve digital experiences, content workflows, and platform effectiveness while encouraging innovation and operational efficiency.
-
Education: Bachelor's degree in Digital Communications, Marketing, Journalism, English, Information Science, Web/Digital Media, or a related discipline.
-
Professional Experience: 7–10 years of progressively responsible experience in web content strategy, digital communications, or content management within complex, multi-stakeholder organizations.
-
Leadership Experience: 3–5 years of experience managing teams, supervising direct reports, and developing content professionals.
-
Strategic Content Expertise: Demonstrated ability to develop and implement enterprise-level content strategies aligned with organizational goals and audience needs.
-
Content Governance: Strong knowledge of editorial standards, content lifecycle management,