Director, Product Marketing

The Opportunity

As Director, Product Marketing, you’ll own  the go-to-market approach, messaging architecture, and launch strategy for a complex behavioral health software and services  portfolio.  Note that this is a marketing-centered role, not a product-management role: you'll focus on positioning, narrative, enablement, pricing, competitive landscape and launch execution, rather than owning product development strategy or roadmap.  You will work with senior leaders across Product, Sales, and Client Success to shape company-wide GTM strategy.

You'll carry high responsibility for early GTM work around product and feature launches, and for a specific, recurring problem: NeuroFlow's platform is made up of many product and service components, and your job is to turn combinations of those components into standardized, named solutions built around real buyer problems, vs. internal feature lists. You'll work closely with Sales and Product to keep positioning, ROI models, user stories, and demo stories sharp, current, and grounded in what's actually winning and losing in the field.

What You’ll Own

Product & Solution Launches

• Lead GTM planning and execution for our core solutions,  new and existing, including segmentation, ICP definition, messaging, sales readiness, launch calendar, and post-launch measurement.
• Partner with Product from early roadmap review through GA to make sure new capabilities arrive with a market-ready narrative, not just a release note.
• Run post-launch retrospectives that feed adoption data, win/loss signal, and field feedback back into the next cycle of positioning and packaging.

Solutioning: Turning Components into Standardized Offers

• Package NeuroFlow's product and service capabilities into standardized, buyer-centered solutions, that are defined by the problem a buyer is solving, not by which internal module or team built it.
• Partner with Product, Sales, and commercial leadership to define solution boundaries, naming, and packaging so reps can sell and buyers can evaluate a coherent offer.
• Maintain a living solution map that stays anchored to named buyer problems and evolves as new capabilities, pricing, and field learning come in.

Positioning & Messaging

• Own and continuously refine core positioning and messaging across the platform and its solutions, in tight, ongoing partnership with Sales and Product.
• Translate clinical and technical capability into simple, economic value narratives that land with economic buyers, champions, and technical evaluators.
• Run a regular cadence of win/loss review and field feedback to pressure-test messaging and retire what isn't working.

ROI Models & Business Case Tools

• Build and maintain pre-sales ROI calculators and financial impact models grounded in payor and/or provider economics.
• Keep ROI logic and assumptions current as pricing, outcomes data, and customer evidence evolve, working directly with Sales on how the tools are used in live deals.

User Stories, Demo Stories & Sales Assets

• Manage all market-facing content development, execution and maintenance.
• Develop user stories and demo stories/scripts that show, not just tell, how a solution solves a named buyer problem.
• Partner with Sales Enablement on battlecards, discovery guides, and objection-handling content tied to current positioning.
• Train and certify the field on new launches, positioning changes, and enablement assets, and track adoption.

Cross-Functional Partnership

• Work day-to-day with commercial leadership and Product management as the connective tissue between roadmap, message, and pipeline.
• Represent the voice of the buyer and the field back into Product and company strategy discussions.
• Report to and partner closely with the VP of Marketing on how product marketing plugs into demand gen, enablement, and the broader GTM calendar.

Required Qualifications & Competencies

• 6–10+ years of B2B product marketing experience, the majority of it in healthcare IT or health tech selling into complex, multi-stakeholder environments (health systems, payers).
• Demonstrated success setting product marketing strategy and go-to-market direction for technically complex, B2B SaaS IT-plus-services offerings in healthcare, not just executing against someone else's plan
• A track record of leading product or feature launches end to end — from GTM planning through post-launch measurement.
• Hands-on experience building pre-sales ROI calculators or financial impact narratives grounded in payor and/or provider economics.
• Experience packaging a portfolio of products, features, or services into clear, sellable solutions defined around buyer problems.
• Strong storytelling and writing ability — able to turn clinical or technical capability into simple, economic narratives.
• Comfortable working directly and frequently with sales and client service reps in the market, as well as with product and engineering.

Nice to Have

• 3+ years of management experience
• You've built AI agents or used AI to create automated workflows for marketing

Company Benefits

*Applicable for full time employees

Flexible work schedule, unlimited PTO, physical and mental wellness benefits, medical coverage, parental leave, 401K, company-sponsored events, referral program, onsite gym, dog friendly office, snacks in the office, commuter benefits, onsite massages.

What We Believe

NeuroFlow prohibits unlawful discrimination against any applicant or employee on the basis of race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability, age, veteran status, or any other status protected by applicable law. All employment decisions are based on qualifications, merit, and business needs.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are typically done which will ensure an equal employment opportunity without imposing undue hardship on NeuroFlow. Please inform our Talent team if you need any assistance completing any forms or to otherwise participate in the application process.

As a HIPAA Compliant Organization

All team members shall:

• Act in accordance with NeuroFlow’s Information Security Policies.
• Protect organizational assets from unauthorized access, disclosure, modification, destruction or interference.
• Report security events or other risks to the organization.
• Execute organizational security processes or activities.
• Perform security responsibilities that defined and communicated for their role.
• Be responsible for their actions regarding the security of the organization.

Who We Are

NeuroFlow CEO and West Point graduate Christopher Molaro served in the army for five years, including a tour in Iraq as a platoon leader. Coming back home, he experienced firsthand the gaps in the behavioral health system and how veterans and civilians alike face too many barriers when it comes to receiving appropriate, timely care.

While pursuing his MBA at Wharton, Chris met his future co-founder Adam Pardes, and the two agreed – even the most engaging digital mental health apps in the world wouldn’t truly change the problem; only a solution that systematically integrated behavioral health into the full healthcare ecosystem could create meaningful change. And so they created NeuroFlow.

What We Do

We pride ourselves on partnering with healthcare leaders to assist in driving better outcomes, lowering total cost of care, and making behavioral health risk more predictable and transparent. NeuroFlow exists to make sure no one who needs behavioral health support falls through the cracks.

We build more than just engaging digital health tools for self-care: we create platforms that identify population behavioral health risk early, engage individuals with acuity-specific resources, and enable care teams to make smarter and more efficient decisions.