Director, Product Marketing (Portfolio Strategy & Special Projects)

The Director, Product Marketing (Portfolio Strategy & Special Projects) is a director-level individual contributor responsible for shaping how Vertex's portfolio is positioned in the market and ensuring a clear, consistent narrative is carried across all product domains. This role leads the annual portfolio positioning and ICP planning cycle, owns portfolio-level messaging guidance, and translates portfolio strategy into launch priorities and release briefs. Combining strategic judgment with hands-on execution and cross-functional influence, this role reports to the VP, Global Product Marketing and partners closely with domain Product Marketing teams, Pricing and Packaging, and Sales.

• Lead the annual portfolio positioning and ICP planning cycle; define actionable ideal customer profiles that guide account segmentation and agency-led ABM and build leadership alignment on positioning and investment recommendations ahead of roadmap and budget decisions.
• Own portfolio-level positioning, narratives, and messaging guidance; develop a coherent product story across domains while partnering with domain Product Marketing Managers and Pricing and Packaging teams.
• Translate portfolio strategy into launch recommendations; align domain input, launch-tier recommendations, and timing around shared priorities; develop and maintain release briefs that convert domain positioning into clear, actionable launch guidance.
• Lead portfolio naming architecture, M&A workstreams, and time-bound special projects; bring a consistent portfolio perspective to cross-functional initiatives and ensure clear scope and ownership throughout execution.
• Shape sales plays with a portfolio perspective; translate portfolio messaging and market insights into a coherent commercial story in partnership with Sales and cross-functional leaders.
• Bring portfolio-level judgment to competing Product Marketing requests; align work to strategic priorities, clarify ownership across functions, and communicate priorities and decisions effectively to stakeholders and leadership.

Required Qualifications

• 12+ years of experience in product marketing or GTM strategy, with substantial experience in enterprise B2B software.
• Strong portfolio positioning and storytelling skills; demonstrated ability to turn complex market, customer, and product inputs into a clear, compelling narrative across multiple product domains.
• Experience leading portfolio positioning and ICP planning cycles; track record of translating portfolio priorities into actionable plans that inform roadmap and investment decisions.
• Experience defining actionable ideal customer profiles that guide account segmentation and account-based marketing programs.
• Demonstrated ability to bring structure to competing cross-functional requests; ability to clarify ownership and communicate priorities and decisions clearly across Marketing, Product, and Sales organizations.
• Exceptional ability to communicate complex ideas simply and persuasively to executives, cross-functional leaders, and field teams.
• Demonstrated ability to build expertise quickly in regulated, technical, or detail-intensive domains.

Preferred Qualifications

• Experience in indirect tax or another highly regulated, rapidly changing category.
• Bachelor's degree in Marketing, Business, or a related field; equivalent combination of education, training, and relevant professional experience accepted in lieu of a formal degree.

COMMENTS:

The above statements are intended to describe the general nature and level of work being performed by individuals in this position. Other functions may be assigned, and management retains the right to add or change the duties at any time.

Vertex Values: Together We Win

We're building a team of people who are passionate about making an impact for our customers and committed to how that impact is achieved. Our values define the behaviors, mindset, and culture that make Vertex a great place to grow and do meaningful work.

Play to Win or We Don't Play — If we choose to do something, we're choosing to do it because we plan to win. That mindset raises our bar on product quality, customer outcomes, and how we show up for one another.

Work As a Team, Putting the Customer At the Core — Our customers are our true north. Whatever your role, ask: how will this help a customer succeed today? We earn trust through outcomes, not promises.

Achieve Excellence With Integrity, Speed, and Agility — The market isn't slowing down. We'll move faster, adapt quickly, and never compromise on doing things the right way — for teammates, customers, and partners.

Innovate Boldly With a Growth Mindset — Progress demands smart risk. We'll try new approaches, learn fast, and keep pushing the boundaries — especially where AI can remove friction and unlock value.

Communicate with Care, Candor and Transparency — Honest, constructive conversations make us better. Let's speak plainly about what's working and what isn't and help each other improve.

US Base Salary Range: $157,900.00 - $205,400.00

Base pay offered to new hires may vary based upon factors including relevant industry and job-related skills and experience, geographic location, and business needs.* The range displayed does not encompass the full potential of the role, which allows for further growth and career progression.

In addition, as a part of our total compensation package, this role may be eligible for the Vertex Bonus Plan (VOB), a role-specific sales commission/bonus, and/or equity grants.

Learn more about Life at Vertex and connect with your recruiter for more details regarding Vertex's compensation and benefit programs.

*In no case will your pay fall below applicable local minimum wage requirements.