Director, Ticket Sales and Service
Orlando, FL, United StatesJust now
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Skills
About the role
Description
Location Flexibility: The work location for this position has not yet been finalized and may vary based on business needs and the qualifications of the selected candidate. We are considering multiple potential hiring locations. Compensation will be determined in accordance with applicable law and may vary based on geographic location, experience, skills, and qualifications.
TMRW Sports Flag Football is seeking a hands-on revenue leader to build its ticket sales and service operation from the ground up. The Director of Ticket Sales and Service will shape the strategy, systems, and team needed to drive sustainable ticket revenue and deliver an exceptional customer experience.
This leader will oversee every ticket revenue stream across the league, including:
- Season memberships
- Partial plans
- Group sales
- Premium hospitality
- Single-game tickets
The Director will hire and lead the sales and service team, establish a clear playbook for selling and fulfilling tickets, and create a fan experience that builds loyalty and encourages repeat purchases.
This is a startup environment suited to a leader who thrives on building systems, testing ideas quickly, and turning early momentum into repeatable, sustainable growth.
Responsibilities:
Sales leadership and strategy
- Lead the build-out of all ticket revenue streams: season memberships, partial plans, groups, premium hospitality and single-game sales
- Develop and manage the annual ticket sales and service business plan, budget and revenue forecast, with clear short-term targets and a long-term growth strategy
- Build a disciplined sales management process: pipeline tracking, account planning, proposals and weekly performance reviews
- Identify new lead sources and markets, including youth and amateur flag football communities, corporate buyers and local audiences
- Create and refine ticket products, packages and pricing that meet unmet fan needs and drive profitability
Team building and development
- Recruit, hire, train and develop the sales and service staff, including any inside sales and group sales functions
- Set performance expectations, coach to results and build a winning, accountable team culture
- Foster a startup, growth mindset of experimentation, fast learning and continuous improvement
Service and customer experience
- Own the end-to-end customer journey, from first purchase through renewal, including account service, fulfillment, ticket delivery and event-day support
- Establish service standards, response times and renewal and retention programs for members and group buyers
- Maintain personal relationships with key accounts and high-value customers
Systems, data and collaboration
- Manage the ticketing platform and CRM, including lead organization, sales campaigns, results measurement and reporting
- Monitor revenue, attendance and conversion data, and adjust tactics to keep growth on track
- Partner with Marketing, Partnerships, Operations and league and club leadership on on-sale timelines, messaging, pricing and collateral
- Represent the league in the community and with corporate decision-makers in each market
Requirements
- Bachelor's degree required
- 7+ years of ticket sales experience in professional sports, live entertainment or a related industry, with at least 3 years in a sales leadership role
- Proven record of building and leading sales teams that grew ticket revenue, ideally in a new or emerging property
- Hands-on experience selling season, group, premium and single-game inventory
- Working knowledge of ticketing platforms and CRM systems (such as Ticketmaster, SeatGeek, Tickets.com or Salesforce)
- Experience developing budgets, revenue forecasts and sales management processes
You’ll be successful if:
- You thrive in a startup environment, navigating ambiguity and rapid change with a builder’s mindset.
- You lead hands-on, coach by example, and hold the team to high standards while fostering an inclusive workplace.
- You take a solutions-oriented approach to selling and understand the needs of both corporate buyers and everyday fans.
- You use data, planning, forecasting, and clear communication to drive results, with genuine enthusiasm for flag football and its growth.
Benefits:
- Equity ownership opportunities to allow employees to share in the company’s growth
- Unlimited discretionary time off along with 15 paid holidays per year (including the week of Independence Day)
- Comprehensive health insurance options, including a 100% contribution Employee coverage option
- Additional employee and family insurance coverage options with company contribution, including dental and vision
- FSA, HSA, and DCHSA opportunities including contribution matches
- Retirement options, including traditional 401(k) and Roth IRA plans
*Benefits are subject to change at the company’s discretion.
Compensation: The anticipated base salary range for this position is $120,000-$150,000 annually. Actual compensation will be determined based on factors including skills, experience, qualifications, and geographic location. In addition to base salary, this position may be eligible for bonus and/or equity compensation, where applicable.
TMRW Sports is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, veteran status, or any other factor protected by applicable law. This applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, transfer, leave of absence, compensation, benefits, and training.
TMRW Sports expressly prohibits discrimination and harassment of any kind based on race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
No matter what background you bring with you, if you are committed to excellence and good at what you do, we welcome you to apply to join us and encourage you to come as you are.
About TMRW Sports (pronounced “tomorrow sports”)
TMRW Sports is focused on building modern approaches in sports, media, and entertainment. By creating new leagues for a new age, TMRW Sports is forging pathways and experiences for generations of fans. TMRW Sports’ first project, TGL presented by SoFi, is a primetime team golf league in partnership with the PGA TOUR that reaches 152 countries and territories worldwide and has been described as a “high-energy arena spectacle” by Vanity Fair, “pure entertainment” by GQ, and “golf’s boldest new venture” by Fast Company. Targeting a winter 2026-27 launch, WTGL will feature teams of the world’s best women golfers in partnership with the LPGA and has attracted investment from Alex Morgan’s Trybe Ventures. TMRW Sports is also developing plans for men’s and women’s professional flag football leagues in partnership with the National Football League and 32 Equity, the league’s collective investment vehicle. Founded by Tiger Woods, Rory McIlroy, and sports executive Mike McCarley, TMRW Sports is supported by an influential and diverse investor group of athletes, celebrities and business leaders from the worlds of sports, media, technology and finance.