Director, Web Marketing & Experience

Accountabilities

In this role, you will oversee web marketing initiatives from strategy and planning through execution, optimization, and reporting. Your responsibilities will include:

Translate stakeholder requests into effective web experiences by assessing needs, defining project scope and requirements, and coordinating implementation with web development teams.

Contribute to the development and execution of the organization's website strategy and digital roadmaps.

Support multiple organizational and federation-wide websites by providing updates, technical troubleshooting, and guidance on web best practices.

Conduct quality assurance reviews to ensure published web experiences align with approved campaign designs, content, brand standards, and technical requirements.

Design, lead, and support web marketing campaigns by defining objectives, target audiences, user journeys, success metrics, and measurement strategies.

Coordinate with digital marketing teams to ensure consistency across cross-channel campaigns.

Write and edit web campaign content, including landing pages, banners, promotional components, and other digital assets.

Collaborate with brand and SEO teams to ensure web content follows brand guidelines, applies digital best practices, and supports search visibility and performance.

Monitor campaign performance, analyze results, and identify opportunities to improve engagement, user experience, and production processes.

Prepare campaign performance summaries and post-campaign reports to support strategic decisions and organizational reporting.

Manage incoming stakeholder requests and prioritize delivery plans according to organizational needs, potential impact, and deadlines.

Coordinate stakeholders, content, creative assets, project requirements, and development activities to ensure initiatives remain aligned and on schedule.

Requirements

The ideal candidate is an experienced web marketing professional who combines strategic vision with strong execution, analytical thinking, and project management capabilities. You should be comfortable translating complex or ambiguous requests into clear plans and delivering measurable results in a fast-paced environment. Key qualifications include:

At least 5 years of experience in web marketing, website management, web operations, or a closely related field.

Demonstrated experience launching web campaigns that improve engagement, grow audiences or mailing lists, and contribute to revenue goals.

Experience contributing to and executing website strategies and implementing digital roadmaps.

Strong project management and requirements-gathering skills, with the ability to turn stakeholder requests into actionable briefs and project plans.

Solid understanding of how websites contribute to the broader marketing funnel and organizational objectives.

Strong knowledge of web best practices, user experience (UX), user interface (UI), and digital accessibility.

Data-driven approach to decision-making, with proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), and UTM tracking strategies.

Ability to build reports and dashboards and interpret website behavioral data; experience with Data Studio is a plus.

Excellent communication and collaboration skills, with the ability to work effectively with both technical and non-technical stakeholders.

Strong attention to detail, initiative, and ability to lead projects independently with limited supervision.

Preferred qualifications include:

Experience with content management systems such as Drupal, WordPress, Wix, Shopify, or Squarespace.

Familiarity with HTML, CSS, and JavaScript.

Experience with design tools such as Figma and Adobe Creative Suite.

Familiarity with behavioral analytics tools such as Hotjar.

Experience with CRM and fundraising platforms.

Curiosity, adaptability, and willingness to learn new tools and technologies.

Benefits

Annual salary range of $83,640–$95,000.

Full-time, fully remote position within the United States.

Opportunity to contribute to a mission-driven organization focused on ending youth homelessness and supporting young people and families.

Collaborative and inclusive work environment that values diverse perspectives, employee development, and meaningful contributions.

Opportunity to lead impactful digital initiatives across multiple websites and marketing channels.

One annual in-person gathering in New York City in October; otherwise, the role is fully remote.