EBKL: Business Development Manager – Youth Banking

Equity Bank Kenya Limited (EBKL) is a leading technology-driven financial services institution operating in Kenya. Leveraging technology, data and innovation, we deliver integrated financial and non-financial solutions that drive inclusive growth, economic empowerment and sustainable development at scale. Our diversified ecosystem spans banking, insurance, payments, technology, investment and social impact, enabling us to serve individuals, businesses and communities seamlessly across multiple touchpoints. Our business model is anchored on a distinctive Tri-Engine Framework comprising Economic, Social and Sustainability Engines, which enables us to deepen financial inclusion, strengthen value chains, empower communities and create long-term shared value for all stakeholders.

Our purpose, "Transforming lives, giving dignity, and expanding opportunities for wealth creation," guides every strategic decision we make. We are driven by a bold vision, "to be the champion of the socio-economic prosperity of the people of Africa," and this ambition is embedded in our culture through our core values of Professionalism, Integrity, Creativity and Innovation, Teamwork, Unity of Purpose, Respect, and Effective Corporate Governance (PICTURE).

Our growth and impact agenda is operationalized through the Africa Recovery and Resilience Plan (ARRP), which serves as the strategic blueprint for leveraging technology, expanding access to opportunities, accelerating economic transformation, and delivering sustainable value creation across Africa.

The Role Purpose

To lead the development and management of strategic partnerships that expand the Bank’s reach and strengthen its position within the youth market. The role is responsible for building a strong youth ecosystem across educational institutions, employers, technology hubs, creative industries and other strategic partners, translating these relationships into customer acquisition, digital banking adoption and sustainable business growth. It also drives youth financial literacy, entrepreneurship and financial inclusion through relevant partnerships and programmes.

The Key Responsibilities

• Strategic Partnership Development: Develop and execute a youth ecosystem partnership strategy, identifying and securing relationships with universities, TVETs, technology hubs, employers, youth organisations, fintechs and development partners.

• Partnership Portfolio Management: Build and manage a portfolio of strategic partnerships, ensuring alignment with the Bank’s youth banking objectives, commercial priorities and long-term growth ambitions.

• Partnership Commercialisation: Translate strategic partnerships into measurable business opportunities through customer acquisition, deposit mobilisation, digital onboarding, lending and revenue generation.

• Digital Ecosystem Integration: Drive scalable digital banking solutions through campus onboarding, embedded finance and wallet-as-a-service partnerships, expanding access and adoption of the Bank’s digital channels.

• Campus Banking & Youth Engagement: Lead campus banking initiatives, student acquisition campaigns, back-to-school programmes, internship engagement and youth-focused events to strengthen the Bank’s presence within the youth market.

• Creative Economy & Gig Ecosystem Development: Identify and develop partnerships within the creative, entertainment, sports and gig economy, working closely with the Creative Economy Specialist to convert ecosystem opportunities into banking relationships.

• Financial Literacy & Entrepreneurship Development: Drive financial literacy, digital learning and entrepreneurship programmes that strengthen financial inclusion and create pathways for young entrepreneurs into the Bank’s savings, transactional and lending solutions.

• Brand Positioning & Market Engagement: Partner with Marketing and Group Communications to develop and execute youth-focused engagement strategies that strengthen brand relevance, customer attraction and the Bank’s competitive positioning.

• Partnership Governance & Commercial Management: Lead the structuring and management of partnership agreements, MoUs, commercial arrangements and performance commitments in collaboration with Legal, Risk and Compliance.

• Partnership Performance & Value Realisation: Establish partnership performance frameworks to measure customer acquisition, onboarding conversion, active usage, deposits, revenue contribution and overall return on partnership investments.

Equity Bank Kenya Limited (EBKL) is a leading technology-driven financial services institution operating in Kenya. Leveraging technology, data and innovation, we deliver integrated financial and non-financial solutions that drive inclusive growth, economic empowerment and sustainable development at scale. Our diversified ecosystem spans banking, insurance, payments, technology, investment and social impact, enabling us to serve individuals, businesses and communities seamlessly across multiple touchpoints. Our business model is anchored on a distinctive Tri-Engine Framework comprising Economic, Social and Sustainability Engines, which enables us to deepen financial inclusion, strengthen value chains, empower communities and create long-term shared value for all stakeholders.

Our purpose, "Transforming lives, giving dignity, and expanding opportunities for wealth creation," guides every strategic decision we make. We are driven by a bold vision, "to be the champion of the socio-economic prosperity of the people of Africa," and this ambition is embedded in our culture through our core values of Professionalism, Integrity, Creativity and Innovation, Teamwork, Unity of Purpose, Respect, and Effective Corporate Governance (PICTURE).

Our growth and impact agenda is operationalized through the Africa Recovery and Resilience Plan (ARRP), which serves as the strategic blueprint for leveraging technology, expanding access to opportunities, accelerating economic transformation, and delivering sustainable value creation across Africa.

The Role Purpose

To lead the development and management of strategic partnerships that expand the Bank’s reach and strengthen its position within the youth market. The role is responsible for building a strong youth ecosystem across educational institutions, employers, technology hubs, creative industries and other strategic partners, translating these relationships into customer acquisition, digital banking adoption and sustainable business growth. It also drives youth financial literacy, entrepreneurship and financial inclusion through relevant partnerships and programmes.

The Key Responsibilities

• Strategic Partnership Development: Develop and execute a youth ecosystem partnership strategy, identifying and securing relationships with universities, TVETs, technology hubs, employers, youth organisations, fintechs and development partners.

• Partnership Portfolio Management: Build and manage a portfolio of strategic partnerships, ensuring alignment with the Bank’s youth banking objectives, commercial priorities and long-term growth ambitions.

• Partnership Commercialisation: Translate strategic partnerships into measurable business opportunities through customer acquisition, deposit mobilisation, digital onboarding, lending and revenue generation.