EverPro - Senior Director of Marketing, Invoice Simple

Senior Director of Marketing, Invoice Simple – EverCommerce 

Remote, US/CAN 

EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically tailored, integrated SaaS solutions that help more than 725,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, EverCommerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications. Learn more at EverCommerce.com. 

We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://careers.evercommerce.com/us/en 

We are looking for an experienced Senior Director of Marketing to lead marketing for Invoice Simple, our established, global, mobile-first B2B SaaS platform that helps small businesses and independent service professionals create estimates, send invoices, and get paid faster across Web, iOS, and Android. 

In this role, you'll set the strategic and growth vision for Invoice Simple marketing across customer acquisition, brand, product marketing, lifecycle, and go-to-market strategy. You will be responsible for scaling an established subscription business, unlocking international growth opportunities, and accelerating monetization through subscriptions and embedded payments. 

You'll partner closely with Invoice Simple's GM, Head of PLG Growth, Product, Payments, Data, and central Marketing teams to ensure marketing investment translates into measurable customer and revenue growth. 

Responsibilities 

• Develop and implement cohesive marketing and go-to-market strategies that accelerate growth for Invoice Simple, a global, mobile-first, multi-platform (Web/iOS/Android) product-led growth business. 

• Own customer acquisition strategy and performance across paid and organic channels, including traffic, app installs, signups, trial conversion, paid subscriptions, customer quality, acquisition efficiency, and revenue growth. Drive performance at both the channel and platform level, with particular emphasis on mobile acquisition and subscription economics. 

• Lead Invoice Simple's international marketing growth strategy, identifying and prioritizing geographic expansion opportunities, developing localized acquisition and conversion strategies, and partnering with Product and cross-functional teams to improve market readiness and unit economics. 

• Own Invoice Simple's brand and product marketing strategy, including positioning, messaging, competitive differentiation, category narrative, customer insights, launch strategy, and go-to-market enablement. Strengthen Invoice Simple's visibility across traditional and emerging discovery channels, including AI-powered search and answer engines. 

• Drive go-to-market strategy for Invoice Simple's critical product and monetization initiatives, with particular emphasis on embedded payments, subscription value, pricing and packaging, and customer expansion. Partner with Product, Payments, Growth, and central Marketing to connect product innovation with adoption, conversion, and revenue outcomes. 

• Partner closely with the Head of PLG Growth, Product, Data, and Support to connect acquisition, onboarding, conversion, engagement, and retention into one coordinated growth system. Identify and remove friction across the customer journey and own the marketing components of the PLG roadmap, including lifecycle engagement, experimentation, and pricing and packaging inputs. 

• Develop and lead lifecycle marketing strategy across onboarding, trial-to-paid conversion, engagement, monetization, retention, and reactivation. Drive increased customer lifetime value through stronger product adoption, subscription engagement, and cross-sell opportunities, including payments adoption. 

• Build and scale a rigorous marketing experimentation and measurement culture, including A/B testing, app store experimentation, funnel optimization, incrementality testing, attribution, and other approaches that improve decision-making across acquisition, lifecycle, and monetization. 

• Lead and develop the Invoice Simple marketing team across growth marketing, product marketing, and the full customer lifecycle, while partnering effectively with EverPro's central Marketing organization across paid, organic, web, content, design, and brand expertise. This role owns Invoice Simple's marketing strategy, prioritization, and outcomes, while central Marketing provides specialist execution and channel expertise. 

• Coordinate closely with Invoice Simple's GM, Head of PLG Growth, Product, Payments, Data, and central Marketing; concisely analyze, report, and present customer acquisition, funnel, retention, and revenue performance weekly, monthly, and quarterly. 

• Accountable for delivery of integrated growth and customer marketing programs for prospects and existing customers, including digital acquisition, app store optimization, email, in-app engagement, cross-sell, partnerships, and other scalable channels. 

• Measure marketing effectiveness and manage budget allocation with a rigorous focus on new customer growth, recurring revenue, customer lifetime value, CAC efficiency, payback, and incremental return on marketing investment across channels, platforms, and geographies. 

Skills and Experience Needed for Success in this Role 

• 10+ years of related marketing experience, preferably within a high-volume, product-led SaaS, mobile subscription, or self-service software business. 

• Demonstrated success leading marketing strategy and customer acquisition for a scaled B2B or B2C subscription business, with measurable impact on customer growth, recurring revenue, and acquisition efficiency. 

• Deep expertise in mobile-first growth marketing, including iOS and Android acquisition, Apple Search Ads, Google App Campaigns, App Store Optimization, paid social, and mobile conversion optimization. 

• Strong understanding of subscription business economics, including CAC, LTV, payback periods, trial-to-paid conversion, retention, reactivation, and revenue forecasting. 

• Experience developing and executing international growth strategies, including geographic prioritization, localization, market-specific acquisition strategies, and performance optimization across regions. 

• Full-stack marketing experience and deep understanding of customer lifecycle strategies to drive new customer acquisition, engagement, monetization, expansion, and retention. 

• Strong brand-building and product marketing fundamentals, including positioning, messaging, competitive intelligence, customer research, pricing and packaging, and launch management. 

• Proven track record of building a clear ROI case for significant marketing investments through attribution modeling, incrementality testing, marketing mix modeling (MMM), or other rigorous measurement approaches, and communicating that case credibly to senior leadership. 

• Demonstrated ability to build and scale a high-velocity experimentation culture across paid acquisition, app stores, conversion funnels, onboarding, and lifecycle marketing. 

• Experience operating effectively through cross-functional and shared-service partnerships, with demonstrated success building senior-level relationships and leading high-performing teams. 

• Excellent track record driving creative, differentiated marketing programs that deliver measurable customer and revenue growth. 

• Standout communication skills, with an exceptional ability to translate complex marketing performance and growth opportunities into clear executive-level recommendations. 

• Customer-focused mindset, driven to innovate, highly organized, detail-oriented, and capable of managing multiple strategic priorities while delivering measurable business outcomes. 

• Experience with embedded payments, fintech, or subscription and usage-based monetization models is a strong plus. 

• Working knowledge of emerging AI-driven search and discovery channels, including AEO/GEO, is a plus. 

Where 

The EverPro team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States or Canada – if you're close to one of our offices, we can set you up in-office or you can work 100% remotely. 

Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America. 

Benefits & Perks 

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid 

• Continued investment in your professional development 

• Robust health and wellness benefits, including an annual wellness stipend 

• 401k with up to a 4% match and immediate vesting 

• Flexible and generous (FTO) time-off 

• Employee Stock Purchase Program 

• Student Loan Repayment Program 

EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience!

EverCommerce uses approved artificial intelligence (“AI”) tools to support its business operations. Employees are encouraged to use authorized AI tools, when appropriate for their roles, to improve efficiency, quality, and innovation. All AI use must comply with company policies, including requirements concerning confidentiality, data security, intellectual property, accuracy, and human review. Employees remain responsible for reviewing and validating AI-assisted work.