General Manager

Come Work on the Water

If you’re a strategic leader who thrives in a fast-paced, customer-focused environment and enjoys balancing big-picture thinking with hands-on execution, this could be a great fit.

At Morningstar Marinas, the General Manager is responsible for driving financial performance, leading high-performing teams, and delivering an exceptional customer experience while maintaining operational excellence across the property.

Who We Are:

At Morningstar Marinas, we create a community where boaters come together to enjoy life on the water. Our team delivers best-in-class service, safety, and operational excellence across coastal, inland lake, and river locations.

We are committed to developing our people, growing our business, and delivering experiences that set us apart in the industry.

Who We’re Looking For:

We’re looking for a business-minded, customer-focused leader who can take full ownership of marina performance and team success.

This person:

• Thinks like an owner and understands how decisions impact revenue and profitability
• Leads with confidence, accountability, and a customer-first mindset
• Balances day-to-day operations with long-term strategy
• Builds strong relationships with customers, team members, and partners
• Is adaptable, solutions-oriented, and comfortable navigating change

Qualifications

What You’ll Do:

• Oversee all marina operations, including customer experience, maintenance, office operations, and team performance
• Drive revenue growth through leasing, fuel sales, retail, and ancillary services
• Manage budgets, control costs, and analyze financial performance to support profitability
• Lead sales strategy, including inquiry management, tours, pricing, and lease conversion
• Develop and execute marketing initiatives to attract and retain customers
• Build partnerships with local businesses, vendors, and community organizations to enhance visibility and revenue
• Lead, coach, and develop team members to build a high-performing, engaged workforce
• Establish and reinforce service standards to ensure a consistent, high-quality customer experience
• Ensure compliance with SOPs, safety protocols, and all regulatory requirements
• Maintain high standards for facility appearance, cleanliness, and overall marina presentation
• Oversee preventative maintenance programs and capital improvement planning
• Respond to operational challenges, emergencies, and changing business conditions effectively
• Identify opportunities to improve processes, efficiency, and overall performance

What You Need:

• 5+ years of leadership experience in operations, marina, hospitality, or related field
• Strong financial and business acumen
• Experience managing teams and driving performance
• Excellent communication and relationship-building skills
• Ability to balance strategic thinking with hands-on execution
• Strong problem-solving and decision-making abilities