GENERAL SALES MANAGER

General Sales Manager (GSM)

Honda of Downtown Los Angeles

Pay Range: $250,000-$350,000

Position Summary

Honda of Downtown Los Angeles is seeking an experienced, driven, and results-oriented General Sales Manager (GSM) to lead and oversee all dealership sales operations. The General Sales Manager is responsible for driving new and pre-owned vehicle sales, maximizing profitability, developing a high-performing sales team, and ensuring an exceptional customer experience.

The ideal candidate is a proven automotive sales leader with strong management skills, a passion for developing people, and the ability to consistently achieve dealership sales and profitability objectives in a fast-paced, competitive market.

Essential Duties and Responsibilities

• Oversee and manage all new and pre-owned vehicle sales operations.
• Develop, implement, and execute strategies to achieve monthly and annual sales volume, gross profit, and dealership performance objectives.
• Lead, motivate, coach, and develop Sales Managers, Finance Managers, and Sales Consultants.
• Establish clear performance expectations and hold the sales team accountable for individual and departmental results.
• Monitor daily sales activity, showroom traffic, lead management, appointment setting, follow-up, and closing ratios.
• Ensure consistent and effective use of CRM, internet lead management, and dealership sales processes.
• Work closely with the General Manager and other department leaders to achieve overall dealership objectives.
• Monitor inventory levels, vehicle aging, pricing strategies, and market conditions to maximize inventory turn and profitability.
• Maintain strong relationships with customers and ensure the highest standards of customer satisfaction.
• Oversee sales training, onboarding, performance reviews, and ongoing employee development.
• Analyze sales reports, key performance indicators, and financial statements to identify opportunities for improvement.
• Ensure compliance with all dealership policies, manufacturer standards, and applicable federal, state, and local regulations.
• Maintain a professional, organized, and high-performance sales environment.
• Assist with recruiting, interviewing, hiring, and retaining top automotive sales talent.

Qualifications

• Minimum 3–5 years of automotive dealership sales management experience preferred.
• Proven track record of achieving sales volume and gross profit objectives.
• Strong knowledge of new and pre-owned vehicle operations.
• Previous experience managing and developing a high-volume automotive sales team.
• Strong understanding of automotive CRM systems, digital retailing, lead management, and dealership sales processes.
• Excellent communication, leadership, negotiation, and organizational skills.
• Ability to analyze financial performance, sales reports, and key performance indicators.
• Strong business acumen with a focus on profitability, customer satisfaction, and operational efficiency.
• Ability to work evenings, weekends, and holidays as required by dealership operations.

Key Performance Expectations

• Achievement of monthly and annual new and pre-owned vehicle sales objectives.
• Achievement of departmental gross profit and profitability goals.
• Improvement in lead response times, appointment show rates, and closing ratios.
• Effective inventory management and vehicle turn.
• Strong customer satisfaction and retention performance.
• Sales team productivity, employee development, and retention.
• Consistent execution of dealership sales processes and accountability standards.

Core Competencies

• Sales Leadership & Team Development
• Results-Driven Management
• Strategic Planning & Execution
• Financial Performance & Profitability
• Customer Experience & Retention
• Communication & Relationship Building
• Problem Solving & Decision Making
• Accountability & Operational Excellence

Work Environment

This position operates in a fast-paced automotive dealership environment and requires regular interaction with customers, employees, manufacturer representatives, and dealership leadership. The role requires flexibility to work dealership hours, including evenings and weekends.

Equal Employment Opportunity

Honda of Downtown Los Angeles is an Equal Opportunity Employer. Employment decisions are made without regard to any protected characteristic under applicable federal, state, or local law.