Go To Market Strategy & Ops Lead
Key details
- Location
- Holmdel, NJ, United States
- Work style
- Remote
- Level
- Senior
- Experience
- 5–7 yrs
- Function
- Operations & Strategy
- Focus area
- other
- Posted
- 15h ago
Skills
account managementcpqcrmcustomer successdata qualitydata warehousinggongnetsuiteproduct managementrevenue operationssalesforcetableauzoominfo
About the role
Go to Market Strategy & Operations Lead
ABOUT THE ROLE
WorkWave is seeking an experienced Go to Market Strategy & Operations Lead to join our Revenue Operations team. In this individual contributor role, you will work at the intersection of revenue operations, business analytics, and commercial strategy. You will partner directly with GTM and RevOps leadership to translate business priorities into scalable processes, reliable reporting, AI-driven automation, and actionable insights.
WHAT YOU'LL DO
Revenue Reporting & Analytics: Build and maintain dashboards, recurring reports, and analytical models for pipeline, bookings, and core GTM metrics.
AI-Driven Operations & Automation: Drive adoption of AI tools, automated agents, and workflow automations to streamline GTM operations.
Data Enrichment & Hygiene: Ensure lead/account enrichment, manage deduplication and lead-to-account matching, and monitor data quality.
Forecast Accuracy & Operating Rhythm: Lead the GTM forecasting cadence, enforcing data hygiene across sales stages to ensure executive visibility.
Data Definitions & Governance: Maintain the GTM data catalog, standard operating procedures (SOPs), and data quality thresholds across the tech stack.
Impact & Adoption Tracking: Measure active usage and ROI across tools and data assets to guide consolidation and investment decisions.
Field Partnership: Shadow and support Sales and Customer Success teams to turn workflow feedback into productivity gains.
ICP & Deal Insights: Refine our Ideal Customer Profile (ICP) using internal CRM data and market intelligence to help sellers accelerate deal cycles.
Integration Optimization: Partner with Salesforce admins and data engineering to maintain integrations between sales tools, Salesforce, and the data warehouse.
WHAT YOU'LL BRING
Experience: 5 to 7+ years in GTM strategy/ops, RevOps, business analytics, product management, or consulting in B2B SaaS.
GTM & AI Tech Stack: Deep familiarity with enterprise GTM stacks (Salesforce/CPQ, NetSuite, Tableau, Highspot, Gong) and leveraging AI to boost efficiency.
Forecast & Deal Analytics: Track record of using sales stack tools and analytics to enhance forecast accuracy and build data-backed ICPs.
Cross-Functional Communication: Ability to translate complex analytical findings into clear guidance for leadership and front-line teams.
Problem-Solving & Execution: Structured approach to ambiguous problems with strong ownership and independent execution skills
BONUS POINTS
Tool Fluency: Hands-on experience with contact intelligence and enrichment tools such as ZoomInfo, 6sense, or Clay, and with sequencing or conversation intelligence tools.
Technical Aptitude: Working knowledge of APIs and how sales tools connect to a CRM and data infrastructure. You have shipped a prototype or internal tool of your own.
Full-Funnel Experience: Supporting tool adoption across SDR, AE, Account Management, and Customer Success teams.
WHAT YOU SHOULD KNOW ABOUT US
Laid Back but Buttoned Up: We offer a collaborative, flexible work environment and are passionate about developing innovative, best-in-class solutions that help our customers succeed
Customer Impact: We care deeply about delivering products and solutions that make a meaningful difference in the lives of our customers and their businesses.
Trust & Collaboration: We value diverse perspectives, build strong partnerships, and encourage our teams to approach challenges with curiosity and an open mind.
Innovation & Continuous Improvement: We embrace new ideas, emerging technologies, and opportunities to work more effectively. We encourage employees to experiment, learn, and make a measurable impact.
LOVE WHAT YOU DO, NO MATTER WHERE YOU DO IT
WorkWave provides a remote-first work environment that encourages growth, creativity, and collaboration. With employees across multiple states and countries, we offer opportunities to contribute to a global organization while working with talented, cross-functional teams.
Our headquarters is located at the Bell Works complex in Holmdel Township, New Jersey, with offices and collaboration spaces available to support teamwork, training, and connection.
GROW WITH US
We believe intellectual curiosity and a commitment to continuous learning are essential to professional growth. WorkWave provides opportunities to develop new skills, explore emerging technologies, and take on meaningful challenges that contribute to both individual development and company success.
JOIN OUR WINNING TEAM
WorkWave has been recognized for its workplace culture, innovation, and growth, including multiple Best Place to Work awards and industry recognitions.
We are an equal opportunity employer. All applicants will be considered without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, or any other protected characteristic. We encourage candidates who are excited about this opportunity to apply, even if their experience does not align perfectly with every qualification listed above. You may be the right fit for this or another opportunity at WorkWave.
ABOUT THE ROLE
WorkWave is seeking an experienced Go to Market Strategy & Operations Lead to join our Revenue Operations team. In this individual contributor role, you will work at the intersection of revenue operations, business analytics, and commercial strategy. You will partner directly with GTM and RevOps leadership to translate business priorities into scalable processes, reliable reporting, AI-driven automation, and actionable insights.
WHAT YOU'LL DO
Revenue Reporting & Analytics: Build and maintain dashboards, recurring reports, and analytical models for pipeline, bookings, and core GTM metrics.
AI-Driven Operations & Automation: Drive adoption of AI tools, automated agents, and workflow automations to streamline GTM operations.
Data Enrichment & Hygiene: Ensure lead/account enrichment, manage deduplication and lead-to-account matching, and monitor data quality.
Forecast Accuracy & Operating Rhythm: Lead the GTM forecasting cadence, enforcing data hygiene across sales stages to ensure executive visibility.
Data Definitions & Governance: Maintain the GTM data catalog, standard operating procedures (SOPs), and data quality thresholds across the tech stack.
Impact & Adoption Tracking: Measure active usage and ROI across tools and data assets to guide consolidation and investment decisions.
Field Partnership: Shadow and support Sales and Customer Success teams to turn workflow feedback into productivity gains.
ICP & Deal Insights: Refine our Ideal Customer Profile (ICP) using internal CRM data and market intelligence to help sellers accelerate deal cycles.
Integration Optimization: Partner with Salesforce admins and data engineering to maintain integrations between sales tools, Salesforce, and the data warehouse.
WHAT YOU'LL BRING
Experience: 5 to 7+ years in GTM strategy/ops, RevOps, business analytics, product management, or consulting in B2B SaaS.
GTM & AI Tech Stack: Deep familiarity with enterprise GTM stacks (Salesforce/CPQ, NetSuite, Tableau, Highspot, Gong) and leveraging AI to boost efficiency.
Forecast & Deal Analytics: Track record of using sales stack tools and analytics to enhance forecast accuracy and build data-backed ICPs.
Cross-Functional Communication: Ability to translate complex analytical findings into clear guidance for leadership and front-line teams.
Problem-Solving & Execution: Structured approach to ambiguous problems with strong ownership and independent execution skills
BONUS POINTS
Tool Fluency: Hands-on experience with contact intelligence and enrichment tools such as ZoomInfo, 6sense, or Clay, and with sequencing or conversation intelligence tools.
Technical Aptitude: Working knowledge of APIs and how sales tools connect to a CRM and data infrastructure. You have shipped a prototype or internal tool of your own.
Full-Funnel Experience: Supporting tool adoption across SDR, AE, Account Management, and Customer Success teams.
WHAT YOU SHOULD KNOW ABOUT US
Laid Back but Buttoned Up: We offer a collaborative, flexible work environment and are passionate about developing innovative, best-in-class solutions that help our customers succeed
Customer Impact: We care deeply about delivering products and solutions that make a meaningful difference in the lives of our customers and their businesses.
Trust & Collaboration: We value diverse perspectives, build strong partnerships, and encourage our teams to approach challenges with curiosity and an open mind.
Innovation & Continuous Improvement: We embrace new ideas, emerging technologies, and opportunities to work more effectively. We encourage employees to experiment, learn, and make a measurable impact.
LOVE WHAT YOU DO, NO MATTER WHERE YOU DO IT
WorkWave provides a remote-first work environment that encourages growth, creativity, and collaboration. With employees across multiple states and countries, we offer opportunities to contribute to a global organization while working with talented, cross-functional teams.
Our headquarters is located at the Bell Works complex in Holmdel Township, New Jersey, with offices and collaboration spaces available to support teamwork, training, and connection.
GROW WITH US
We believe intellectual curiosity and a commitment to continuous learning are essential to professional growth. WorkWave provides opportunities to develop new skills, explore emerging technologies, and take on meaningful challenges that contribute to both individual development and company success.
JOIN OUR WINNING TEAM
WorkWave has been recognized for its workplace culture, innovation, and growth, including multiple Best Place to Work awards and industry recognitions.
We are an equal opportunity employer. All applicants will be considered without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, or any other protected characteristic. We encourage candidates who are excited about this opportunity to apply, even if their experience does not align perfectly with every qualification listed above. You may be the right fit for this or another opportunity at WorkWave.
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